Marketing Manager

Location: Nairobi (on-site with travel to branches)
Reports to: Managing Director
Salary: KES

Our client is a well-established multi-branch training institution in Kenya with an international placement programme connecting Kenyan professionals with employers abroad.

A senior leadership role. You own our clients marketing end to end: strategy budget team and results. Youll lead the social media graphic design and recruitment outreach functions and youll be measured on one thing above all the quality and volume of students and candidates coming through the doors.

• Set the marketing strategy and annual plan across course offerings examinations translation services and international placement
• Lead and develop a team covering social media graphic design and recruitment outreach
• Plan run and optimise paid online campaigns (Meta TikTok Google) and manage the marketing budget
• Direct field outreach to relevant institutions and professional networks working closely with the recruitment team
• Build a clear lead pipeline from first enquiry to enrolment or placement and track cost per lead and conversion
• Keep the brand and messaging consistent across all branches and every channel
• Report monthly to the Managing Director on performance against targets

• At least 4 years in a marketing management role leading a team
• A proven track record with online campaigns budgets targets and results you can show
• Marketing experience in education or recruitment
• Comfort working with data: ad managers analytics and CRM tools

• German language skills
• Experience with international or migration-related programmes

A competitive senior salary based on experience relevant language training and the opportunity to build and lead the marketing function of a growing institution working across two countries.

Interested candidates should submit their CV to Our Website by latest 30th September 2026.

For any inquiries please contact us at .

Gap Recruitment Services Limited does not charge candidates at any stage of the recruitment process. We are committed to equal opportunity hiring. Only shortlisted candidates will be contacted