Marketing Coordinator

Nairobi Kenya

Marketing

Chief Visionary/MD

Job Summary

The Marketing Coordinator will be responsible for developing and executing the marketing strategy for a client in the electronics sector. The ideal person will be responsible for driving brand awareness market share growth and sales performance across Modern Trade (MT) General Trade (GT) and E-commerce channels. The role will coordinate brand-building initiatives trade marketing programs digital marketing campaigns product launches and consumer engagement activities to strengthen the brands position in the Kenyan market.

• Coordinate and implement annual marketing plans aligned with business objectives and sales targets.
  

• Build and strengthen brand awareness consideration and preference across Kenya.
  

• Coordinate brand positioning and ensure consistent communication across all consumer touchpoints.
  

• Monitor market trends competitor activities and consumer insights to identify growth opportunities.
  

• Coordinate new product launch strategies and go-to-market plans for TVs Audio products and Home Appliances.
  

• Develop and execute trade marketing initiatives to drive sell-in and sell-out performance.
  

• Create promotional calendars and channel-specific campaigns for key retail partners.
  

• Work closely with sales teams to improve product visibility merchandising standards and retail execution.
  

• Coordinate POS materials in-store branding display units and promoter programs.
  

• Analyze promotion effectiveness and recommend improvements for future activities.
  

• Develop and execute digital commerce strategies to drive online sales growth.
  

• Coordinate brand presence across leading online marketplaces and e-commerce platforms.
  

• Optimize product listings content pricing communication and promotional activities.
  

• Collaborate with e-commerce partners to improve traffic conversion rates and customer engagement.
  

• Monitor online customer reviews and reputation management.
  

• Coordinate digital marketing campaigns across social media search display advertising influencer marketing and content marketing.
  

• Coordinate the brands digital assets including website and social media channels.
  

• Develop customer acquisition and retention programs.
  

• Track campaign performance and optimize based on ROI and key performance indicators.
  

• Build partnerships with media agencies influencers and content creators.
  

• Prepare and coordinate the annual marketing budget.
  

• Ensure efficient allocation of resources across ATL BTL digital and trade marketing activities.
  

• Monitor spending and maximize return on marketing investment.
  

• Conduct regular market research and consumer analysis.
  

• Track market share brand health metrics and competitor performance.
  

• Prepare monthly and quarterly performance reports with actionable recommendations.
  

• Use data analytics to improve marketing effectiveness and business outcomes.
  

• Work closely with Sales Product Management Supply Chain Finance and Customer Service teams.
  

• Ensure alignment between marketing activities and commercial priorities.
  

• Support key account management initiatives with major retail and e-commerce partners.
  

• Brand awareness and consideration growth
  

• Market share growth across product categories
  

• Sales growth in MT GT and E-commerce channels
  

• ROI on marketing campaigns
  

• Digital engagement and lead generation metrics
  

• Online sales performance and conversion rates
  

• Retail execution and merchandising compliance
  

• Product launch success metrics
  

• Customer Acquisition Cost(CAC)
  

• Customer LifeTime Value(CLTV)
  

• Churnrate
  

• Return On Ad Spend(ROAS)
  

Candidates with experience in one or more of the following categories are highly preferred:

• Television (TV) Brands
  

• Audio Equipment
  

• Home Appliances
  

• Mobile & Consumer Electronics
  

• Technology Products
  

• FMCG companies with strong GT and MT exposure
  

Employment Type

Full-Time

Regular travel within Kenya to support retail partners distributors trade activations and market visits.

The ideal candidate is a commercially driven marketer who can build a strong challenger consumer electronics brand in Kenya effectively coordinate MT GT and E-commerce channels and deliver measurable growth in brand equity sales and market share.