Marketing & Communication Lead

Location: Nairobi Kenya with regional scope across other countries of operation

Reports To: CEO

Job Type: Full-Time

Our client is a growing business technology solutions company headquartered in Nairobi Kenya with operations across multiple countries. The business provides technology-enabled solutions to clients across sectors including healthcare finance education hospitality and real estate. With a philosophy centred on continuous improvement the organisation has developed a portfolio of technology solutions spanning customer experience management visitor management electronic security and digital signage.

Our client is looking to hire a Marketing & Communications Lead to lead and elevate the organisations marketing and communications strategy across its group of businesses and product brands. The role will be responsible for shaping the organisations brand voice positioning and communications across Kenya and other markets of operation. A key focus will be bringing together different marketing functionsincluding SEO social media content events and external partnersinto one cohesive and commercially aligned strategy.

Events are a significant part of the organisations market engagement strategy and the successful candidate will have end-to-end ownership of events from concept development and planning through speaker and vendor management execution and post-event follow-up. This is a hands-on leadership role. While dedicated teams support areas such as SEO and social media the Marketing & Communications Lead is expected to actively contribute to execution when required rather than operating solely in an oversight capacity.

• Develop and implement an integrated marketing and communications strategy aligned with overall business objectives.
• Strengthen the organisations brand positioning and market presence across its various businesses and product lines.
• Build a consistent and effective communications approach across multiple markets and channels.
• Drive impactful events and market engagement initiatives that support brand awareness customer engagement and commercial growth.
• Lead and coordinate marketing teams and external partners to ensure effective and timely delivery.
• Establish clear performance measures and demonstrate the commercial impact and ROI of marketing activities.

• Develop and execute the overall marketing and communications strategy across the group and its portfolio of brands.
• Define and maintain clear brand positioning messaging and communication standards across different business units.
• Ensure consistency in the overall corporate identity while maintaining the distinct positioning of individual brands and products.
• Identify opportunities to strengthen brand awareness market visibility and customer engagement across regional markets.
• Translate broader business objectives into practical measurable marketing initiatives.

• Own the end-to-end management of corporate client industry and other marketing events.
• Develop event concepts budgets timelines and execution plans.
• Identify and coordinate speakers vendors agencies media partners and other stakeholders.
• Manage event logistics and on-the-day execution.
• Lead post-event engagement reporting and evaluation to measure impact and identify opportunities for improvement.

• Lead mentor and manage the marketing team setting priorities and ensuring consistent delivery.
• Coordinate the activities of existing SEO and social media teams within the broader marketing strategy.
• Establish clear objectives workflows and accountability across marketing functions.
• Provide hands-on support and execution where required to maintain quality and timelines.

• Oversee the development of content across digital channels marketing collateral presentations and other client-facing materials.
• Ensure all communications are aligned with brand positioning and business priorities.
• Develop messaging for different audiences markets products and business units.
• Coordinate internal and external communications to maintain a consistent brand voice.

• Work closely with sales and business unit leaders to align marketing initiatives with commercial priorities.
• Support customer acquisition lead generation account development and market expansion through targeted marketing initiatives.
• Partner with leadership to identify market opportunities and translate them into marketing campaigns and activities.
• Manage relationships with external agencies vendors media partners speakers and other strategic partners.

• Develop and manage the marketing budget.

• Track marketing and event performance across channels campaigns and markets.
• Monitor key marketing metrics and provide regular performance reports to leadership.
• Measure campaign and event ROI and use insights to improve future marketing activity.
• Continuously assess the effectiveness of marketing initiatives and recommend improvements.

• Bachelors degree in Marketing Communications Business Administration or a related field
• Professional certification in Marketing Communications or a related discipline is and added advantage.
• 34 years of experience leading or managing a marketing team.
• Demonstrated experience developing and implementing marketing and communications strategies.
• Strong written and verbal communication skills.
• Proven ability to manage multiple projects teams stakeholders and deadlines simultaneously.
• Strong project management and organisational skills.

• Experience managing events from concept and planning through execution and post-event evaluation.
• Experience coordinating multiple marketing functions and translating strategy into measurable execution.
• Strong commercial awareness and the ability to align marketing initiatives with business objectives.
• A hands-on execution-oriented approach with the ability to both lead a team and personally deliver when required.
• Experience working across multiple markets regions or business units.
• Experience managing marketing across multiple brands or business units under a single organisation.
• Experience within the technology security customer experience or business solutions sectors.
• Experience marketing products or services to clients in healthcare finance education hospitality real estate or other B2B sectors.
• Experience managing marketing budgets and demonstrating ROI.
• Experience working with external agencies media partners and other marketing service providers.