Marketer – Construction & Building Materials
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Job Summary
- Location: Kenya
- Department Marketing
- Reports To:Sales & Marketing Manager
- Experience:34 years relevant experience
- Promote and market the companys construction and building materials to potential and existing customers.
- Conduct field marketing activities to identify and develop new business opportunities.
- Generate leads through market visits networking referrals customer outreach and other marketing initiatives.
- Build and maintain strong relationships with customers contractors developers architects interior designers retailers and other industry stakeholders.
- Understand customer needs and provide appropriate product information and recommendations.
- Create awareness of the companys products and services within the target market.
- Follow up on leads and customer enquiries and support their conversion into sales.
- Conduct market research to identify customer preferences emerging trends competitor activities and new business opportunities.
- Support promotional activities product launches exhibitions trade events and other marketing campaigns.
- Maintain an up-to-date database of customers prospects leads and business opportunities.
- Prepare regular reports on marketing activities customer visits leads generated and market opportunities.
- Maintain a high level of customer service and foster positive customer relationships.
- Participate in other marketing and business development activities as assigned by management.
- Work closely with the sales team to support the conversion of marketing leads into sales.
- Ceramic tiles
- Engineered stone
- Wrought-iron products
- Paint
- Other construction and building materials offered by the company
- Diploma or Degree in **Marketing Sales Business Administration or a related field**.
- 34 years of relevant marketing experience** preferably within the construction and building materials industry.
- Previous experience marketing or selling **ceramic tiles engineered stone paint wrought-iron products or other building materials** will be an added advantage.
- Good understanding of the construction and building materials market in Kenya.
- Proven ability to generate leads and develop new customer relationships.
- Strong communication and interpersonal skills.
- Excellent negotiation and persuasion skills.
- Strong customer relationship management skills.
- Lead generation and business development skills.
- Market research and competitor analysis.
- Strong networking and relationship-building abilities.
- Good product presentation skills.
- Self-motivated proactive and target-oriented.
- Ability to work independently and conduct field marketing activities.
- Strong follow-up and organisational skills.
- Professional and customer-focused approach.
Required Skills:
* Strong communication and interpersonal skills. * Excellent negotiation and persuasion skills. * Strong customer relationship management skills. * Lead generation and business development skills. * Market research and competitor analysis. * Strong networking and relationship-building abilities. * Good product presentation skills. * Self-motivated proactive and target-oriented. * Ability to work independently and conduct field marketing activities. * Strong follow-up and organisational skills. * Professional and customer-focused approach.
Required Education:
* Diploma or Degree in **Marketing Sales Business Administration or a related field**.* **34 years of relevant marketing experience** preferably within the construction and building materials industry.* Previous experience marketing or selling **ceramic tiles engineered stone paint wrought-iron products or other building materials** will be an added advantage.* Good understanding of the construction and building materials market in Kenya.* Proven ability to generate leads and develo
