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Head of Business Development & Growth

Career Directions Limited (CDL)

Job Location:

Nairobi - Kenya

Monthly Salary: Not provided by the employer

Experience Required: 7-10years

Posted: 15 September 2026 (2 days ago)

Application Deadline: 13 December 2026

Vacancies: 1 Vacancy

Job Summary

Department: Business Growth

Reports to: Chief Executive Officer

Location: Nairobi Kenya

Employment Full-time

Direct oversight Marketing; Revenue & Data; Business Development

Level Head of Department

Role Purpose

The Head of Business Development & Growth is responsible for leading the companys growth strategy across Marketing Revenue & Data and Business role oversees the complete sales and revenue funnelfrom generating and tracking leads to improving conversion growing revenue forming strategic partnerships and expanding the property portfolio.

Key Responsibilities

1. Growth Strategy & Planning

Develop annual and quarterly growth plans aligned with company priorities and budgets.

Set and monitor targets for revenue occupancy leads conversions partnerships and portfolio growth.

Oversee the full sales funnel from lead generation to conversion and retention.

Review performance address gaps and report forecasts and recommendations to the CEO.

2. Marketing & Customer Acquisition

Set the strategy for brand visibility lead generation and customer acquisition.

Oversee SEO implementation and marketing campaigns.

Ensure marketing supports bookings occupancy client acquisition and portfolio growth.

Monitor campaign performance lead conversion and acquisition costs.

3. Revenue & Commercial Performance

Set and monitor revenue occupancy ADR RevPAR and channel targets.

Ensure pricing responds to demand seasonality and market conditions.

Review forecasts booking trends promotions and portfolio performance.

Develop recovery plans for underperforming units and improve portfolio returns.

4. Business Development Strategic Partnerships & Market Expansion

Develop relationships with corporates NGOs relocation agencies property agents landlords developers and other strategic partners.

Create strategies to acquire viable properties clients new units and commercial partnerships.

Identify opportunities to expand into new locations property segments and customer markets.

Lead strategic pitches negotiations and high-value commercial engagements.

Set and monitor targets for leads partnerships signed agreements and portfolio growth.

5. Client Retention & Revenue Expansion

Develop strategies for client retention repeat bookings referrals renewals and additional revenue.

Use client feedback and lost opportunities to improve the companys offering.

Align the growth departments around shared targets and priorities.

Address cross-departmental challenges and escalate significant commercial risks to the CEO.

Requirements

Qualifications & Experience

Bachelors degree in Business Marketing Sales Commerce Hospitality Real Estate or a related field.

6 - 8 years relevant experience in business development commercial growth sales revenue management or a related field including leadership responsibility.

Demonstrated ability to manage a sales pipeline interpret performance data and develop practical growth plans.

Experience in hospitality property management real estateserviced apartmentsNGO or startups is an advantage.

Proven ability to negotiate influence stakeholders and support high-value commercial agreements.

Strong leadership communication commercial judgement problem-solving and stakeholder-management skills.

Core Competencies

Strategic thinking Commercial judgement Sales-funnel management Revenue analysis Data-driven decision-making Team leadership Partnership development

Negotiation

Forecasting

Client relationship management

Clear reporting

Required Skills:

Proven ability to negotiate influence stakeholders and support high-value commercial agreements. Strong leadership communication commercial judgement problem-solving and stakeholder-management skills. Strategic thinking Commercial judgement Sales-funnel management Revenue analysis Data-driven decision-making Team leadership Partnership development Negotiation Forecasting Client relationship management Clear reporting

Required Education:

Bachelors degree in Business Marketing Sales Commerce Hospitality Real Estate or a related field. 6 - 8 years relevant experience in business development commercial growth sales revenue management or a related field including leadership responsibility. Demonstrated ability to manage a sales pipeline interpret performance data and develop practical growth plans. Experience in hospitality property management real estate or serviced apartments is an advantage.

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