Growth & Product Operations Lead – Africa
Job Summary
Key Skills & Experience
- Bachelors degree in Business Marketing Information Technology Computer Science Engineering or a related field.
- Proven experience in Product Operations Growth Performance Marketing Digital Operations or a related role within a digital or mobile-focused company.
- Strong hands-on experience in media buying and paid customer acquisition including paid social programmatic advertising or application-install campaigns.
- Demonstrated understanding of CPI CAC LTV conversion rates and customer acquisition economics.
- Strong analytical skills with experience using Google Analytics advertising platform dashboards and other digital performance tools.
- Ability to interpret data identify trends and translate insights into practical business decisions.
- Strong organisational and process-management skills with the ability to independently develop systems and documentation.
- Experience coordinating product development software releases testing or technology integrations.
- Ability to work independently in a lean fast-paced and results-oriented environment.
- Experience with African digital mobile telecommunications subscription or technology products will be an added advantage.
- Strong communication and stakeholder management skills.
Non-Negotiable Requirement
Hands-on media buying experience is mandatory.
The successful candidate must have personally:
- Managed paid advertising budgets.
- Set up and executed paid acquisition campaigns.
- Monitored campaign performance and acquisition costs.
- Tracked CPI CAC LTV and related growth metrics.
- Optimized advertising channels based on performance data.
Strong analytics and mobile product experience are highly valuable but the ability to personally manage paid acquisition and take ownership of the resulting growth metrics is essential.
Required Education:
Hands-on media buying experience is successful candidate must have personally:Managed paid advertising up and executed paid acquisition campaign performance and acquisition CPI CAC LTV and related growth advertising channels based on performance analytics and mobile product experience are highly valuable but the ability to personally manage paid acquisition and take ownership of the res