General Trade Representative Nyanza

Our client a vertically integrated textile solutions provider based in Ruiru Kenya. They design manufacture and distribute innovative textile solutions across Sub-Saharan Africa through a diverse portfolio of brands including Butterfly Zuri Uzi Bora TexStyle Asili among others.

Nyanza requires its own hub-and-route logic. The representative must use Kisumu as the commercial base build depth in the Kisii/Nyamira highland trade test Migori and Homa Bay route opportunities and turn structured field presence into repeat customers across varied towns.

Territory focus: Kisumu as the principal hub; Kisii/Nyamira highland trade; Migori/Homa Bay routes; and selected Siaya opportunities.

THE COMMERCIAL TEST: Show evidence that you can find opportunity build trust convert new customers and create repeatable commercially sound growth in this specific market.

Build Kisumu as the primary commercial hub and intelligence centre for the territory.

Create separate route plans for Kisii/Nyamira Migori/Homa Bay and selected Siaya opportunities.

Maintain a route calendar that balances hub depth with consistent development of satellite towns.

Grow active customer spread and convert market presence into dependable repeat ordering.

Track competitor pricing availability route strength and customer movement across the hub and satellite routes.

Adapt customer propositions to the different trading patterns of lake-basin and highland markets.

Own the external sales cycle from prospecting and qualification through conversion activation and commercial growth.

Deliver agreed revenue active-customer and repeat-customer outcomes.

Maintain a visible qualified pipeline and focus time on opportunities with credible value and conversion potential.

Build trusted relationships with owners decision-makers influencers and trading partners.

Maintain the field presence and visit rhythm required by the territory.

Understand how customers make money and shape relevant value propositions that improve their business and S&S growth.

Capture field intelligence every week not only when requested.

Track customers competitors pricing availability payment behaviour route gaps product gaps lost sales and emerging opportunities.

Convert observations into implications and recommended commercial actions.

Grow revenue responsibly protecting gross profit pricing payment and credit standards.

Commercialise new products and improve range variety and order frequency.

Escalate material risks and opportunities quickly and maintain clean handovers to Customer Growth / Care for internal follow-through.

Field Sales owns: external market growth territory presence prospecting customer acquisition commercial relationships opportunity conversion route development and market intelligence.

Customer Growth / Care supports: post-sale account support service follow-through order and fulfilment coordination issue tracking customer communication and internal escalation.

The Field Sales Representative remains commercially accountable for the customer relationship and growth outcome while partnering with Customer Growth / Care for reliable internal execution.

Revenue: deliver the agreed monthly revenue and gross profit plan for the territory with clear visibility of gaps and recovery actions.

New customers: acquire and activate new customers against the agreed territory target.

Repeat customers: increase the number and value of customers placing repeat orders.

Active customer spread: expand active coverage by town corridor and customer segment avoiding overdependence on a small number of accounts.

Pipeline and conversion: maintain a qualified opportunity pipeline and report progress from mapping to activation conversion and growth.

Market intelligence: submit a weekly field intelligence update covering customer movements competitor pricing and availability route gaps stock gaps lost sales emerging opportunities and recommended actions.

Commercial discipline: maintain agreed payment credit pricing and escalation standards.

Performance will be reviewed in six two-week field cycles followed by a final consolidation window to Day 90. Each cycle must produce evidence not activity alone.

A clear Kisumu hub strategy and sustainable route calendar.

Active customer growth across Kisumu and priority satellite routes.

Measurable repeat-order improvement and broader customer spread.

Distinct intelligence for highland lake-basin and border-adjacent trade patterns.

A prioritised next-quarter plan based on proven route potential.

Applications and interviews should provide specific examples customer names or types locations and measurable outcomes demonstrating:

Experience developing a hub while managing multiple satellite routes.

Evidence of converting field coverage into active and repeat customers.

Strong planning across varied towns and customer types.

Practical knowledge of Kisumu and at least one priority Nyanza route cluster.

Examples of using competitor and customer intelligence to change route or account actions.

A structured market developer who plans carefully and follows through consistently.

Comfortable balancing a main hub with multiple route calendars.

Strong relationship-builder with the patience to create repeat behaviour.

Analytical enough to distinguish route presence from commercially productive coverage.