Ecommerce and Digital Marketing Manager

Fairmont Mount Kenya Safari Club has been consistently ranked among the worlds finest earning a spot on the 2024 Travel Leisure 500 list and being recognized as one of the top destinations in Africa. It has also been featured by Condé Nast Traveler as one of Africas top addition the hotel has been honored as Africas Leading Hotel by the World Travel Awards for the fourth consecutive year most recently in 2025.

We are looking to grow our team and engage a highly motivated and passionate Ecommerce and Digital Marketing Manager who will be responsible for maximizing the hotels online visibility digital performance guest engagement and revenue generation through effective digital strategy e-commerce governance content management campaign execution CRM activation OTA optimization AI/GEO/AEO readiness performance analysis and stakeholder collaboration while maintaining alignment with Fairmont and Accor digital standards.

The role supports the commercial objectives of Fairmont Mount Kenya Safari Club by ensuring that all digital touchpoints contribute to awareness active consideration conversion retention and advocacy across local and international markets.

As part of your role you will be accountable for:

• Manage all aspects of the hotels digital strategy including owned media paid media website CRM OTA content social media email marketing digital partnerships and reporting.
• Implement Accor and Fairmont digital standards to ensure maximum online exposure conversion retention and guest engagement.
• Coordinate with Revenue Sales Marketing Reservations Guest Experience F&B Spa Corporate Digital and agency partners to ensure an omnichannel approach with one voice and one commercial strategy.
• Manage and update website content including rooms offers dining spa experiences weddings MICE FAQs metadata and landing pages.
• Lead website hygiene SEO GEO and AEO readiness to ensure the property is discoverable by both guests and AI-powered search platforms.
• Maintain consistency of property information across the website Google Business Profile OTAs CRM social media email campaigns and partner platforms.
• Develop digital campaigns for local and international markets in support of Rooms F&B Spa Weddings MICE Experiences and Loyalty revenue.
• Support direct booking growth through website optimization campaign tracking content improvements and conversion-focused digital activity.
• Oversee OTA content governance across platforms such as Expedia and other e-retailers ensuring accuracy of room descriptions amenities policies images fees and offers.
• Coordinate CRM and guest marketing activity including segmentation email campaigns guest lifecycle communication loyalty initiatives and database governance.
• Manage digital content planning and storytelling across key property pillars including Mount Kenya views conservation gastronomy wellness culture heritage and Fairmont service.
• Support influencer media and content creator collaborations through briefs itineraries deliverables content tracking and performance reporting.
• Set digital objectives and KPIs aligned with the hotels business direction and commercial priorities.
• Analyze and report on website social media OTA CRM paid media and campaign performance to support data-led decision-making.
• Proactively identify digital advertising distribution AI-search partnership and content opportunities that can improve visibility engagement and revenue.
• Contribute to budget planning supplier coordination subscription tracking and digital tool management.
• Keep updated with developments in the digital media hospitality e-commerce AI-search CRM and online distribution landscape.
• Support team knowledge development by creating SOPs training guides reporting templates and digital governance frameworks.
• Ensure brand compliance data accuracy and consistent digital execution across all online platforms.

Qualifications :

• Degree or diploma in Marketing Communications Digital Marketing Hospitality Business or a related field.

• Minimum of five years experience in digital marketing preferably within luxury hospitality travel lifestyle or premium brands.
• Proven experience managing digital campaigns websites social media content calendars email marketing OTA platforms and performance reports.
• Strong understanding of hotel e-commerce direct booking strategy CRM SEO GEO AEO paid media and online distribution.
• Experience working with brand standards corporate digital teams creative agencies and cross-functional hotel teams.
• Strong knowledge of Microsoft Word Excel PowerPoint and Outlook.
• Competent use of digital tools such as Canva Adobe GA4 Google Search Console Meta Business Suite CMS platforms DAM systems email platforms and OTA extranets.
• Proven ability to create clear briefs for social media creative content influencer collaborations and campaign execution.
• Strong storytelling ability with the capacity to turn existing property assets into commercially relevant content.
• Ability to communicate effectively with corporate leisure MICE wedding loyalty partner and stakeholder audiences.
• Strong understanding of local and international social media platforms and digital market trends.
• Flexibility to travel as required for client meetings industry events and hotel visits.

Additional Information :

• Employee benefit card offering discounted rates in Accor worldwide.
• Learning programs through our Academies.
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities.
• Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
• Working with a hotel rich in history and known for exemplary services while growing your career.
• Work and learn in a magical luxury property.

Remote Work :

No

Employment Type :

Full-time