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Commercial Supervisor


Job Location:

Kwale - Kenya

Monthly Salary: Not provided by the employer
Experience Required: 3-5years
Posted: 15 July 2026 (30+ days ago)
Application Deadline: 12 October 2026
Vacancies: 1 Vacancy

Job Summary

Department: Commercial
Reporting to: Sales Manager

Purpose of the position:

The Coast Commercial Supervisor will support the growth and execution of the companys commercial activities within the Coast region by coordinating sales support trade marketing initiatives hospitality partnerships retail performance improvement and regional brand visibility activities.
The role will serve as a key link between the factory distributors general trade initiatives retail channels hospitality partners and the Sales Manager to ensure effective execution of commercial priorities and sustainable market growth within the region.

Duties and responsibilities:

Commercial & Sales Support
o Support implementation of the companys commercial strategy within the Coast region.
o Coordinate and monitor General Trade (GT) market activities and support outlet expansion initiatives.
o Work closely with distributors wholesalers and retail partners to improve product availability and visibility.
o Support growth of the factory shop through local market activations and relationship management.
o Monitor market trends competitor activity pricing and customer feedback and provide regular reports to management.
o Assist in driving sales performance across assigned channels and territories.
Trade Marketing & Brand Visibility
o Coordinate regional marketing activities promotions activations and brand visibility initiatives.
o Support expansion of the client;s brand within hotels restaurants hospitality outlets and other strategic accounts along the Coast region.
o Build and maintain strong relationships with hospitality and commercial partners.
o Ensure effective execution of branding and merchandising standards within the market.
o Coordinate participation in trade events exhibitions and local commercial engagements.
Retail & Customer Support
o Support improvement of retail channel performance through regular outlet engagement and follow-up.
o Monitor execution standards within retail outlets and recommend corrective actions where necessary.
o Address customer concerns and escalate operational issues affecting service delivery or product performance.
o Support initiatives aimed at improving customer experience and commercial relationships within the region.
Coordination & Reporting
o Coordinate communication between the Coast market operations and the rest of commercial teams.
o Prepare periodic sales market intelligence activation and performance reports.
o Track and monitor commercial KPIs within the assigned region.
o Support implementation of new commercial projects and regional business opportunities.

Requirements
Qualifications & Experience
Bachelors Degree in Marketing Business Administration Sales or related field.
Minimum of 35 years experience in sales trade marketing commercial coordination or FMCG operations.
Experience working with distributors wholesalers retail outlets or hospitality channels is an added advantage.
Strong understanding of the Coast market and regional commercial dynamics.
Experience in FMCG or manufacturing environment preferred.

Key Competencies
Strong interpersonal and relationship management skills
Commercial awareness and business acumen
Sales coordination and execution capability
Strong communication and negotiation skills
Ability to work independently and manage multiple priorities
Analytical and reporting skills
Problem-solving and decision-making ability
High level of initiative and accountability

Working Relationships
Internal
o Sales Manager
o Sales Team
o Marketing Team
o Factory Operations Team
o Finance & Procurement
External
o Distributors
o Retailers
o Hotels & Restaurants
o Wholesalers
o Event & Activation Partners


Required Skills:

Bachelors Degree in Marketing Business Administration Sales or related field. Minimum of 35 years experience in sales trade marketing commercial coordination or FMCG operations. Experience working with distributors wholesalers retail outlets or hospitality channels is an added advantage. Strong understanding of the Coast market and regional commercial dynamics. Experience in FMCG or manufacturing environment preferred.


Required Education:

Bachelors Degree in Marketing Business Administration Sales or related field. Minimum of 35 years experience in sales trade marketing commercial coordination or FMCG operations. Experience working with distributors wholesalers retail outlets or hospitality channels is an addedadvantage. Strong understanding of the Coast market and regional commercial dynamics. Experience in FMCG or manufacturing environment preferred.