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Category Development Lead – Diaper (NPD Sales)
Job Location:
Monthly Salary:
Not provided by the employer
Monthly Salary:
Experience Required:
3-5years
Experience Required:
Posted:
12 August 2026 (30+ days ago)
Posted:
Application Deadline:
9 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Title: Category Development Lead Diaper (NPD Sales)
Department: Sales & Category Development
Employment Type: Full-Time
Location:
1. Eastleigh Covering CBD & Babadogo
2. Thika Covering Juja & Ruiru
3. Kericho Covering Kisii & Nakuru
4. Eldoret Covering Kapsabet & Bungoma
5. Coast Region
6. Matuu Covering Embu & Nyeri
7. Emali Covering Machakos
About the Role
We are seeking experienced Category Development Leads Diaper to drive sales growth market penetration distribution and category development within assigned territories.
The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors wholesalers retailers and other key trade partners within the assigned market.
Candidates must currently reside in the assigned location or willing to relocate.
Key Responsibilities
Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
Manage and grow relationships with distributors wholesalers supermarkets pharmacies baby shops and other retail outlets.
Identify new business opportunities and expand product distribution and market penetration.
Drive product availability visibility merchandising and in-store execution across the territory.
Develop strong relationships with key trade partners and negotiate commercial terms where required.
Monitor competitor activities pricing promotions product launches and market trends.
Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
Monitor distributor and retailer performance and ensure effective stock availability.
Conduct regular market visits and territory mapping to identify growth opportunities.
Maintain an accurate sales pipeline forecasts and territory performance reports.
Track achievement against sales targets and implement corrective actions where required.
Build and maintain a strong network across the assigned market.
Travel extensively within the assigned territory to manage customers and identify new opportunities.
Requirements
Mandatory Requirements
Diploma or Degree in Sales Marketing Business Administration or a related field.
Minimum 3 years experience in FMCG sales.
MANDATORY: Recent experience selling diapers within the last two (2) years.
Strong experience managing distributor wholesale and retail channels.
Proven track record of achieving and exceeding sales targets.
Strong understanding of the diaper/baby-care category including products customers competitors pricing and market dynamics.
Established network of distributors wholesalers retailers supermarkets pharmacies baby shops and other relevant trade outlets within the assigned territory.
Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
Strong communication negotiation selling and relationship-management skills.
Commercially driven with strong business development and market-expansion capabilities.
Willingness to travel extensively within the assigned territory.
Compensation
Fixed Salary
Variable Pay: Up to KES 50000 per month based on performance
Variable Pay Structure:
Above 50% target achievement 20% of Variable Pay
51%70% target achievement 50% of Variable Pay
100% target achievement 100% of Variable Pay
Required Education:
Diploma or Degree in Sales Marketing Business Administration or a related 3 years experience in FMCG : Recent experience selling diapers within the last two (2) years.
