Regional Digital Marketing Manager

Crimson Education is the worlds leading college admissions consulting firm with over 1490 Ivy League offers and 2410 to the US Top 15. We help ambitious students gain admission to the worlds top universities through expert-led guidance and proven data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original independent research with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state national and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact measurable outcomes and credible external validation

Were backed by leading VC firms including Tiger Global Heal Partners IceHouse Ventures and Movac and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide including the US Canada UK Singapore Japan Hong Kong Australia and New Zealand.

Were looking for a Regional Digital Marketing Manager to own paid acquisition and performance marketing across the CIS region.

This is not just a campaign management role. Youll own performance from strategy through hands-on execution managing campaigns analysing the full funnel working closely with local marketing and sales teams and identifying what needs to happen next to drive market growth.

Were looking for someone who can connect paid media performance to lead quality pipeline revenue and ROAS; spot opportunities and problems before someone else flags them; and turn insights into action without needing heavy oversight.

Youll also be an active member of our EMEA/CIS Performance Marketing team sharing learnings collaborating on regional initiatives and helping successful ideas scale across markets.

If you like having real ownership digging into data testing ideas and being able to see the commercial impact of your work this role gives you plenty of room to do exactly that.

Please note: This role does not offer visa sponsorship. Candidates must already have the legal right to work in Kazakhstan.

• Own the paid digital marketing strategy for the CIS region working closely with country managers and local marketing teams.

• Launch and manage campaigns across Meta Google (Search Performance Max) Telegram Ads and Yandex Ads.

• Manage budgets across markets to support lead generation revenue and ROAS targets.

• Design and run structured experiments to solve performance challenges and identify growth opportunities.

• Maintain a clear view of market and funnel health connecting paid performance to lead quality sales outcomes revenue and ROAS.

• Monitor weekly monthly and year-over-year performance to identify trends risks and opportunities early.

• Investigate performance changes and turn data into clear recommendations and next steps not just reporting numbers.

• Maintain accurate tracking attribution and reporting across advertising platforms CRM and internal data sources.

• Analyze campaign performance A/B test results and revenue outcomes to surface optimization opportunities.

• Compile and present analytics reports to regional and global stakeholders.

• Partner closely with country managers local marketing and sales teams to align performance marketing with wider market priorities.

• Proactively communicate performance changes risks opportunities and recommendations rather than waiting for issues to be escalated.

• Drive agreed actions forward and proactively gather the market insights sales feedback and assets needed to improve performance.

Global Collaboration

• Work closely with the Senior Regional Digital Marketing Manager and global team members across time zones to align regional execution with broader business objectives.

• Share learnings and channel expertise across markets to support the wider Global Performance Marketing team.

• 36 years of experience running paid digital advertising campaigns ideally including hands-on Meta and Google Search/Performance Max experience.

• Comfortable working with Telegram ads and Yandex Ads or open to developing depth there.

• Excellent written and verbal English communication skills with experience working across international cross-time-zone teams.

• Strong analytical and problem-solving skills with the ability to translate campaign data into clear actionable recommendations.

• A self-starter who can take a strategy from idea to execution independently without needing significant hand-holding.

• Growth mindset and comfort operating in a fully online fast-paced environment.

• Experience with HubSpot Salesforce or a similar CRM preferred.

Bonus if you have

• Experience working across CIS markets (Russia Kazakhstan Ukraine Baltics)

• Familiarity with AI tools as part of your day-to-day marketing workflow.

• Rapidly growing start-up with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year we love to Level Up (its one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

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