Marketing Manager Golf Club

We are looking for a creative independent and results-oriented Marketing Manager to lead the marketing and promotional activities of our Golf Club.

The position will be responsible for developing and implementing the Clubs marketing strategy strengthening brand awareness growing the clubs digital presence attracting target audiences and supporting membership and revenue growth.

Key Responsibilities:

Marketing Strategy & Brand Development:

• Develop and implement the Golf Clubs overall marketing strategy and annual marketing plan;
• Develop and execute marketing campaigns to promote club memberships golf services tournaments and events;
• Strengthen the Clubs brand positioning and awareness within the target market;
• Identify new marketing opportunities and initiatives to increase audience engagement and membership acquisition;
• Plan and manage the marketing budget and monitor expenditure.

Digital Marketing & Social Media:

• Manage and develop the Clubs social media presence across Instagram and TikTok;
• Develop and maintain a comprehensive content calendar;
• Coordinate photo and video shoots and oversee content production;
• Create and manage promotional advertising and marketing materials;
• Plan launch and monitor digital advertising and paid media campaigns;
• Manage SMM targeted advertising PR and influencer marketing activities;
• Monitor digital performance and continuously optimize campaigns based on results.

Events PR & Partnerships:

• Develop and promote golf tournaments corporate events and client events;
• Support the organization and promotion of networking events presentations and special projects;
• Build and maintain relationships with media advertising agencies influencers and external creative partners;
• Develop joint marketing campaigns and activations with partners and brands;
• Identify opportunities for brand collaborations sponsorships and cross-promotional activities.

Market Analysis & Performance:

• Monitor market trends competitors and target audience behavior;
• Analyze the effectiveness of marketing campaigns social media channels and promotional activities;
• Track key marketing performance indicators and identify opportunities for improvement;
• Prepare regular marketing reports and provide recommendations based on performance data;
• Work closely with the Sales team to generate qualified leads and support the growth of club memberships.

Qualifications :

• Bachelors degree in Marketing Advertising Public Relations Communications or a related field;
• Minimum 3 years of experience in marketing;
• Strong practical experience in digital marketing and SMM;
• Proven experience independently launching and managing advertising campaigns;
• Experience working with external contractors advertising agencies and influencers;
• Experience in organizing and promoting events and marketing activations;
• Previous experience in a golf club or sports club is a significant advantage;
• Experience in hospitality or the premium/luxury segment is an advantage;
• Strong analytical skills and ability to evaluate marketing performance and ROI across different channels;
• Excellent communication organizational and project management skills;
• Creative mindset with a proactive and hands-on approach;
• Ability to manage multiple projects and deadlines independently;
• Upper-Intermediate English or higher;
• Fluent Russian and Kazakh.

Additional Information :

• Working schedule: 5/2;
• Competitive salary;
• Opportunity to work with a premium product and high-end clientele;
• Professional development and career growth opportunities.

Remote Work :

No

Employment Type :

Full-time