Technical CRM Specialist needed in an Education Group

As a Technical CRM (Customer Relationship Management) Specialist you will play a crucial role in managing and optimizing our companys interactions with customers clients and prospects via Hubspot. You will achieve this by supporting the Regional CRM managers with issues requirements and Hubspot feature training. You will be responsible for onboarding new schools as well as supporting existing schools on the Hubspot CRM application. You will be responsible for auditing and monitoring Hubspot CRM modules processes and functionalities and suggest optimizations. You will work closely with crossfunctional teams including regional marketing admissions and External support agency to ensure we manage the customer acquisition processes as well as existing customer journeys implemented in the Hubspot CRM.

Key Responsibilities:

Liaise the regional CRM managers as well as the Regional Admissions heads to utilize the Marketing automation tools for the campaigns as well as the Sales tools to nurture the leads.
Optimize the overall usage of application to improve daily operations and boost productivity.
Accordingly train regional teams on CRM usage best practices and data entry guidelines to ensure data sanity and integrity.

Marketing Campaigns:
Collaborate with the Regional CRM and Marketing team to create and implement email marketing campaigns newsletters and other customer communication materials in Hubspot.
Effectively utilize multiple channels like email WhatsApp website landing pages social lead gen posts and support the regions to get maximum conversions/ enrolments.

Manage and maintain the CRM database ensuring data accuracy integrity and hygiene.
Regularly analyze customer data to identify trends preferences and opportunities for improvement for the schools and overall region
Generate reports and insights to inform decisionmaking for the upcoming CRM initiatives and campaigns and share the insights with the regions.

CrossFunctional Collaboration:
Work closely with marketing admissions and communications teams to align on CRM strategies with overall marketing efforts.
Collaborate with Admissions teams to ensure seamless lead management and nurturing processes or workflows are created to handle the incoming parent enquiries.

Team Training & Implement Best Practices

Create and update the HubSpot training material as well as technical documents.
Accordingly train regional teams on CRM usage best practices and data entry guidelines to ensure data sanity and integrity
Serve as the technical subject matter expert for all things HubSpot wrt implementation or troubleshooting.
Consult on and implement advanced marketing ops topics (e.g. attribution lead scoring and inbound/outbound approaches etc.) sales ops topics (e.g. sales enablement sales org structures and sales process optimization etc.) tech stack topics and service ops topics (e.g. client onboarding customer support service org structures and service process optimization)

Experience
2 or more years experience as a HubSpot Administrator Developer or Consultant.
HubSpot Sales or HubSpot Marketing Software certifications.
3 or more years of experience working directly with sales or marketing teams to gather stakeholder requirements and translate and implement the business needs to technical specifications.
A deep understanding of all aspects of HubSpot configuration and technical/functional capabilities.
Strong organizational project management and analytic skills.
Ability to advise and implement best practices.
Exceptional written and oral communication skills are essential.
A Bachelors Degree in Business Marketing or a related field.
Basic proficiency or working knowledge of HTML and CSS (Preferred).