Social Media Manager

Overview:

Cannabis Employment Pros is supporting a client that is dynamic and rapidly growing organization operating in the cannabis industry telecommunications and payment processing sectors. They are dedicated to providing exceptional products and services to customers while adhering to the highest standards of quality and compliance.

Schedule: 2 days onsite in New Brunswick NJ and 3 days a week in Brooklyn NY

Key Responsibilities:

• Develop and execute comprehensive marketing plans to drive brand awareness customer acquisition and retention for the cannabis dispensary TMobile services and payment processing divisions.
  
• Collaborate with crossfunctional teams to create compelling marketing campaigns including but not limited to digital advertising social media email marketing events and promotions.
  
• Conduct market research and analysis to identify trends customer preferences and competitive landscape leveraging insights to optimize marketing strategies.
  
• Manage the creation of marketing collateral including website content print materials signage and promotional materials ensuring alignment with brand guidelines and regulatory requirements.
  
• Monitor and analyze marketing performance metrics providing regular reports and insights to stakeholders to evaluate campaign effectiveness and ROI.
  
• Stay informed about industry developments emerging trends and regulatory changes relevant to the cannabis telecommunications and payment processing industries.
  
• Cultivate relationships with external partners vendors and influencers to enhance brand visibility and drive strategic partnerships.
  
• Coordinate with external agencies and contractors as needed to support marketing initiatives ensuring deliverables are completed on time and within budget.
  
• Act as a brand ambassador representing the company at industry events conferences and networking opportunities.
  
• Working the dispensary floor and ability to work dual in the dispensary as needed
  

Qualifications:

• Bachelors degree in Marketing Business Administration or a related field. MBA preferred but not required.
  
• Minimum of 35 years of experience in marketing/ social media roles with a demonstrated track record of success in developing and executing integrated marketing campaigns.
  
• Experience working in highly regulated industries such as cannabis telecommunications or finance is preferred.
  
• Willing to support dispensary function on the floor throughout 2 days working in NJ Dispensary.
  
• Strong understanding of digital marketing platforms analytics tools and best practices.
  
• Excellent communication presentation and interpersonal skills with the ability to collaborate effectively with diverse teams.
  
• Creative thinking and problemsolving abilities with a keen eye for detail and a passion for innovation.
  
• Ability to thrive in a fastpaced dynamic environment and manage multiple projects simultaneously.