SEO Executive

• Develop implement and manage SEO strategies to improve organic search visibility and traffic across B2B brands.
• Perform detailed keyword research to identify opportunities for content optimization and new content development that align with business goals.
• Optimize website elements including content meta tags and HTML structure to improve search engine rankings and user experience.
• Collaborate with the content team to ensure that SEO best practices are integrated into content creation contributing to the overall content strategy with a focus on SEO performance.
• Use analytics tools to track analyze and report on SEO performance metrics making datadriven decisions to refine and adjust strategies as needed.
• Stay abreast of the latest SEO trends and algorithm updates to ensure strategies remain effective and compliant.
• Facilitate SEO training sessions for the content team to enhance their understanding of SEO best practices and ensure a cohesive approach to content creation.
• Assist in managing the content calendar ensuring that SEO considerations are prioritized in content planning and execution.
• Work with marketing and sales teams to ensure that SEO strategies align with broader marketing objectives and contribute to lead generation efforts.

Education/Experience

• Bachelor s degree in Marketing Business Communications or a related field.
• Proficient in the use of SEO tools (e.g. Ahrefs Moz) and analytics platforms (e.g. Google Analytics Google Search Console).
• Solid understanding of Onpage and Offpage SEO principles and the ability to apply these in a B2B market context.
• Demonstrated ability to work collaboratively with content creators marketing teams and other stakeholders.
• Strong analytical skills with the ability to interpret data and insights to inform strategies and report on SEO performance.
• Excellent communication and project management skills.

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