RemoteHybrid Manager CRM Marketing Automation

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Today we are hiring a Remote/Hybrid Manager CRM & Marketing Automation for our client in Dallas TX. Their schedule is to work 100% onsite from MonThurs and on Fridays you will work from home.

Essential Duties and Responsibilities:

• Being our marketing automation (MA) and CRM operations leader.
• Understands integration with Customer Data Platform (CDP) and Customer Relationship Management (CRM) systems and can work through syncs issues and new integration needs alongside CRM team members.
• Creating and implementing complex logicdriven consumercentric consumer journeys.
• Designing launching and tracking online campaigns tailored to markets and personas.
• Designing and implementing unique customized digital experiences using CDP and CRM resources.
• Developing service line campaigns and marketing assets such as landing pages emails and enewsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites.
• Proactively ensuring all our digital communications (email direct mail SMS etc.) maintain the highest standards of quality ethics and legal compliance including HIPAA ADA California Consumer Privacy Act and GDPR.
• Optimizing processes and leading efficiencies including recommending more efficient ways to complete individual request tickets and recommending ways to make all online touch points more engaging higher performing and more efficient taking advantage of existing tools and technology at hand.
• Helping establish short and longterm CRM/MA strategy. Ensuring the organization s continuous evolution in leveraging CRM/MA technology to build smarter/faster/more efficient digital solutions.
• Ensuring seamless multichannel user experience and tracking between our marketing assets and web properties.
• Applying code for tracking capabilities and configuring related reporting.
• Helping execute track and report on campaign performance while consistently optimizing conversion rates and ROI.
• Assisting department leaders with presentations and ad hoc requests.
• Supervise CRM/MA department overall processes and daily workflow. Assigns project workload and monitors deadlines ensuring the ability to prioritize efficiently while maintaining accuracy and attention to detail.
• Work with the other managers and disciplines content web and graphic design and marketing technology to devise deliverables and ensure accurate delivery of newsletter and nurture campaigns.
• Provide statistical information on project performance and team output.

Administration and Team Management:

Manage vendors and/or junior team members as needed.

Lead a team of CRM and MA specialists.

Maintain ticket management and status reporting system efficiently.

Requirements:

Bachelors Degree ideally in Digital Marketing or related.

57 years of related and progressive marketing experience. Preferably in both acquisition and retention marketing marketing campaign execution including segmentation and building nurture campaigns within a marketing automation and CRM system.

Demonstrated competency with CRM and marketing automation systems (knowledge and experience with D365 is required and Salesforce is a plus).

3 years of experience in a digital marketing leadership role.

Knowledge of best practices for email and landing page design.

Attentive to details; experienced at using analytics and data for decision making.

Knowledge of health care rules/regulations pertaining to advertising/marketing is desirable.

Knowledge Skills Abilities:

• Comfortable with ambiguity and working in a large diffused highly matrixed environment.
• A blend of abilities including building and managing relationships; strategic thinking on CRM and MA programs; and ensuring that programs are measured through key business KPIs and metrics.
• Demonstrated ability to work collaboratively with colleagues across all areas and levels of the organization.
• Possess stellar communication presentation and creative problemsolving skills.
• Capable of organizing and managing complicated projects with multiple stakeholders.
• Superior project management skills with an ability to multitask and work in a dynamic environment and ability to effectively prioritize and execute tasks in a highpressure environment.
• Strong persuasive encouraging and motivating skills.
• Experience in working both independently and in a teamoriented collaborative environment.
• Ability to transform strategy and direction into actionable plans.
• A combination of vision energy and leadership with a solid track record of achievement.

Compensation
Base Salary USD $100000 to $140000

Fulltime Benefits Full

Relocation Assistance Available No

Commission Compensation No

Bonus Eligible Yes

Overtime Eligible No

Interview Travel Reimbursed No

Candidate Details

5 to 7 years experience

Seniority Level MidSenior

Management Experience Required Yes

Minimum Education Bachelors Degree

Willingness to Travel Never

Remote Work :

No