Regional marketing specialist

What your day will look like • Develop and execute go-to-market strategy for certain industries within the Americas region • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy We expect members of the Canonical marketing team to be excellent communicators who are at ease working with a complex mix of engineers, product managers, sales representatives and executives. Read more about the marketing team What we are looking for in you • Experience in B2B marketing for enterprise IT products, SaaS experience… • Experience working with the Americas market including the US, Canada and Latin America preferred • Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM • Excellent verbal, written, presentation skills in English • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results • Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude • Objectivity and openness to others' views while continuously building a positive team spirit • Proven ability to prioritise and meet deadlines without sacrificing quality What we offer you