Property Marketing Manager - Latam

Job Position: Property Marketing Manager Latam
Location: Remote (PST Timezone)

Working Schedule: MondayFriday 09:00 AM to 05:00 PM PST

About Us:

Our Company is an entrepreneurial growthoriented company focused on the creation and preservation of wealth through targeted investments in commercial real estate in the Western United States. We are passionate about real estate dedicated to hard work and strive for excellence in everything that we do. We value our employees and aim to create a fun meritbased environment that encourages hard work creative thinking and highquality performance. We foster persistent improvement and we are seeking likeminded individuals who share our attention to detail and passion for excellence to join our growing team.

Role Overview:

• Reporting to the Director of Business Development (DOBD) the Property Marketing Manager is responsible for supporting all efforts in driving the traffic sales and NOI growth of the assigned properties through implementing strategic and effective marketing strategies.
• The Property Marketing Manager supports the successful planning and execution of all marketing events and programming actively nurtures tenant relationships and oversees digital marketing/social media and public relations for the property as well as centerrelated collateral/materials marketing & advertising.
• Under the direction of the DOBD the Property Marketing Manager develops and implements strategic programs of their own accord showing measurable results that impact the bottomline profitability of the center.

JOB DUTIES / RESPONSIBILITIES:

Consumer Marketing and Customer Experience:

• The Property Marketing Manager is responsible for developing the centers marketing plan and customer experience initiatives that drive sales/traffic and NOI growth.
• Successful implementation of the annual marketing plan by incorporating innovative and welldefined strategies and tactics to achieve property and tenant objectives.
• Leads local marketing events and programs that directly produce sales and traffic; manages contracts & insurance for vendors in compliance with company policies. Tracks spending for all events and ROI.
• Oversees digital business concepts and vendors associated with the centers website email database SMS database and social media assets driving growth of subscribers and followers.
• Coordinates and creates all center content assuring theres consistency in style accuracy and value to the customer while driving retailer promotions/merchandise and marketing events. Works in a collaborative and supportive manner with the Director of Business Development and other departments to achieve local sponsorship goals for the center & support partnerships that enhance the shopping experience.
• Develops and implements the community/government relations plan and takes an active role in local community organizations. Professionally collaborate with the appropriate community/government leaders institutions and event planners as needed.
• Participates as a member of the centers leasing and development team when applicable for the property.
• Supports ongoing graphics/signage communications strategy groundbreaking/grandopening events and postopening marketing strategy.
• Develops new ideas and best practices to incorporate into the menu of consumer service and experience offerings.

Consumer Insight:

• The Property Marketing Manager is responsible for producing shopper insights research findings market information and positioning/visioning recommendations with the customer retailers shoppers and community.
• Works with Leasing Asset & Property Managers to produce shopper insights and relevant researchbased market information that supports business sales growth.

Retail Management and Sales Partners:

• The Property Marketing Manager is responsible for implementing unique marketing opportunities and programs to support retailer and sponsorship sales.
• Develops retailer relations by establishing and maintaining a thorough understanding of retailer sales performance/store productivity percentage rent analysis category analysis retail trends developments in the trade area local/regional economy and competition and any other factors impacting overall center performance.
• Solicits and encourages retailer participation/support to promote their business and add value to overall center marketing plans.
• Builds retailerfocused programs that support traffic and sales growth.
• Prepares correspondence proposals and presentations for a variety of audiences regarding programs projects and other ideas to support the business objectives of the center.
• Acts as a goto resource for tenant inquiries tenant opening and announcements event coordination and other tenant marketing efforts.

Financial Management:

• Responsible for maintaining the annual marketing budget under the direction of the DOBD including accurate monthly forecasts and accruals.
• Responsible for generating and growing sponsorships for the center increasing the bottom line.
• Oversees the bidding process for marketing vendors and expenditures.
• Communicate in advance with the DOBD and Property Manager any potential problematic budget issues.

Corporate/General/Other:

• Collaborate with the Director of Brand Strategy on operational marketing functions including but not limited to property website / CMS branding social media agency/consultant selections and more. Support Corporate Marketing function especially with social media events or managing shared external resources.
• Works on special projects as requested and all other duties as assigned.
• Encourages and proactively leads team communication and idea exchanges to enhance the business.

REPORTING STRUCTURE:

• The position reports directly to Kelly Price Director of Business Development

VITAL FACTORS/PERFORMANCE METRICS: POSITION COMPETENCIES:

• Must possess strong creative skills as well as be a strategic analytical thinker and proactive problem solver.
• Must have prior leadership skills and ability to effectively manage people and processes while maintaining a positive friendly disposition in a fastpaced everchanging environment.
• Proactive and organized work style with the ability to manage multiple to completion and on time in a fastpaced everchanging environment.
• Excellent interpersonal and customer service and support skills with the ability to adapt to a variety of audiences and personalities in order to make a positive impression.
• Ability to collaborate with others and manage through conflict.
• Strong internal drive and initiative to seek out resources when needed and produce results.
• Ability to manage budgets and have solid accounting skills.
• Meticulous event planning a plus.

JOB EXPERIENCE QUALIFICATIONS:

• College degree in a relevant field
• Minimum of five years of marketing and/or related experience preferred (retail real estate event marketing a plus).
• Intermediate to advanced computer skills including proficiency with MS Office Suite and video conference tools (e.g. Zoom Teams etc.).
• Experience with social media marketing campaign management creative/artwork creating calendars and using scheduling tools.
• Experience with email marketing tools (Mailchimp HubSpot etc.) and creating or updating newsletters.
• Experience with Adobe Creative and Canva and ability to update website via CMS (WYSIWYG) or manage 3rd party to make edits in a timely manner.
• Experience effectively managing external resources and consultants to meet project deadlines and goals.
• Experience providing customer support or consultations to troubleshoot issues or to come up with new ideas and solutions when problems arise.
• Clear and effective communication skills both verbal and written.

Remote Work :

No