PPC Manager
PPC Manager
Posted on :
27-04-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2762131
PPC Campaign Management:
Develop implement and optimize paid search and display advertising campaigns across various platforms including Google Ads Bing Ads LinkedIn ads and social media channels.
Conduct comprehensive keyword research to identify relevant and highperforming keywords for campaigns.
Create compelling ad copies and design effective landing pages to enhance campaign conversion rates.
Monitor campaign performance conduct A/B testing and adjust strategies to maximize clickthrough rates conversion rates and overall ROI.
Budget Management:
Manage PPC budgets effectively allocating funds strategically across campaigns to achieve client goals and objectives.
Implement bidding strategies and adjustments based on performance data to optimize campaign spending and deliver costeffective results.
Performance Analysis and Reporting:
Analyze campaign data generate insightful reports and provide actionable recommendations to clients.
Monitor key metrics such as CTR conversion rates quality score and ROI to identify trends and opportunities for improvement.
Present campaign results and strategies clearly and effectively to clients demonstrating the value delivered through PPC initiatives.
Client Collaboration:
Act as the primary point of contact for clients understanding their business objectives and marketing goals.
Collaborate closely with clients to align PPC strategies with broader digital marketing initiatives.
Provide strategic recommendations and proactively identify opportunities to enhance clients online presence and performance.
Stay Updated and Innovate:
Stay informed about industry trends emerging technologies and new features on digital advertising platforms.
Experiment with new PPC techniques and tools to enhance campaign performance and stay ahead of the competition.
Qualifications:
Bachelor s degree in Marketing Business or related field.
Proven experience managing successful PPC campaigns preferably in an agency setting.
Proficiency in Google Ads Bing Ads Linkedin Ads and social media advertising platforms.
client collaboration,reporting,paid search,industry trends,google ads,campaigns,budget management,display advertising,business,ad copywriting,bing ads,marketing,ppc campaign management,performance analysis,ppc,linked-in ads,landing page design,bidding strategies,digital marketing,social media advertising,a/b testing,keyword research,linkedin ads,strategic recommendations
Employment Type
Full Time
Key Skills
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