Performance Marketing Specialist

Are you ready to advance your career at the next-gen digital identity and data security platform technology?

An affiliate of KOBIL Group, Platform Istanbul Teknoloji A. . is looking for passionate, highly driven candidates to be based at our Istanbul offices.

Today, KOBIL solutions are the standard for digital identity and highly secure data technology. Founded in 1986, the ever-expanding KOBIL Group, operating in Germany, Switzerland, Turkey and USA, is a pioneer in the smart card, one-time password, authentication and cryptography sectors. The focus of the philosophy is to enable a consistent Identity and Mobile Security Management on all platforms and all communication channels. KOBIL plays a key role in the development of new encryption standards. Commerzbank, Dropbox, Airbus, ING, DATEV, German Bundestag, Migros Bank, Societe Generale, UBS, ZDF and many others rely on KOBIL.

Our company is an equal opportunity employer and will consider all applications.

If you are searching for a company that supports your individual and professional growth, recognizes your talents and contributions and at the same time provides a fun, flexible and friendly work environment- apply now.

Create your own path, unlock your career at KOBIL Systems.

Tasks

• Creating a strong performance marketing strategy & execution plan (including marketing database, email, social media, SEO/SEM, and display advertising campaigns)
• Executing the performance marketing plan
• Design, build and maintain stanbul Senin App social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams, agencies, and other vendor partners for a better user experience
• Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate
• Evaluate emerging/alternative performance channels & projects. Provide thought leadership and perspective for adoption where appropriate
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, and optimization for critical traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics

Requirements

• BS/MS degree in marketing or a related field
• 3 years of related job experience
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement