Performance Marketing

Overview:

Key Responsibilities:

• Develop and execute performance marketing strategies to drive online customer acquisition and retention
• Manage and optimize payperclick (PPC) campaigns to maximize ROI
• Utilize data analysis to identify optimizations and opportunities for performance improvement
• Collaborate with the creative team to develop compelling ad creatives and landing pages
• Monitor measure and report on campaign performance and effectiveness
• Identify and test new channels and tactics to improve overall marketing performance
• Stay uptodate with the latest trends and best practices in performance marketing
• Manage relationships with advertising platforms and vendors
• Implement SEO strategies to improve organic traffic and rankings
• Collaborate with crossfunctional teams to ensure alignment and integration of marketing strategies
• Conduct A/B tests to optimize campaigns and landing pages for improved conversion rates
• Provide recommendations for website optimization and user experience improvements
• Budget management and allocation across various marketing channels
• Contribute to the overall marketing strategy and planning
• Drive continuous improvement and testing for marketing campaigns

Required Qualifications:

• Bachelors degree in Marketing Business or related field
• Proven experience in performance marketing or digital marketing
• Demonstrated expertise in data analysis reporting and interpreting insights
• Proficiency in using web analytics and marketing tools (e.g. Google Analytics AdWords Facebook Ads Manager)
• Strong understanding of SEO best practices and strategies
• Experience in managing PPC campaigns and optimizing for maximum ROI
• Ability to think strategically and develop innovative marketing initiatives
• Excellent project management and organizational skills
• Strong communication and interpersonal skills
• Ability to work effectively in a fastpaced dynamic environment
• Certifications in Google Analytics and AdWords are a plus
• Knowledge of A/B testing and conversion rate optimization principles
• Understanding of ecommerce and digital advertising platforms
• Ability to interpret and apply data insights to drive marketing decisions
• Proven track record of driving results through performance marketing initiatives

analytics,marketing strategy,seo,ppc,data analysis,performance marketing,campaigns,adwords