Modern Trade Manager - FMCG INDUSTRY

• Develop and execute modern trade strategies to increase market share and revenue.
• Identify and prioritize modern trade channels including supermarkets hypermarkets and chain stores.
• Create joint business plans with key accounts to drive mutual growth and profitability.

• Build and maintain strong relationships with key modern trade accounts.
• Negotiate terms pricing and promotions with key account partners.
• Monitor sales performance track account profitability and resolve any issues or concerns.

• Conduct market research and analysis to understand market trends consumer behaviour and competitor activities.
• Use market insights to identify opportunities and develop competitive strategies.
• Monitor competitor pricing promotions and product offerings to stay ahead in the market.

• Collaborate with crossfunctional teams including sales marketing supply chain and finance to achieve business objectives.
• Communicate market trends customer feedback and business insights to internal stakeholders.
• Work closely with the sales team to ensure alignment and execution of modern trade strategies.

• Strong communication negotiation and interpersonal skills.
• Ability to work independently and as part of a team.
• Excellent problemsolving skills and a proactive approach to sales.

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