Media Buyer

About the Job

• Identify the target audience for a particular media campaign and decide how to communicate to that audience.
• Analyze the effectiveness of the campaign and use this data to inform future campaigns.
• Optimize plans and budgets according to the best media mix.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• Create Inbound Marketing funnels.
• Prepare schedules and adjust when needed.

Job Requirements

• Interest in following advertising and media trend.
• Experience with doing audience and buyer persona research.
• Proven experience as Media Buyer or similar role; experience in digital media is preferred.
• Familiarity with media-buying, planning and research.
• Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products.
• Experience in monitoring and managing campaigns.