Marketing Manager B2B Licensing

Overview:

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive B2B licensing revenue and market share.
• Conduct market analysis and identify licensing opportunities within the B2B sector.
• Establish and maintain relationships with key B2B clients and negotiate licensing agreements.
• Collaborate with crossfunctional teams to ensure successful implementation of licensing initiatives.
• Manage the marketing budget and optimize spending to maximize ROI.
• Lead the development of marketing materials and presentations tailored to B2B licensing partners.
• Monitor and analyze market trends competitor activities and customer insights.
• Oversee the development and execution of B2B marketing campaigns and promotions.
• Evaluate the performance of B2B licensing programs and make datadriven recommendations for continuous improvement.
• Coordinate and support licensing trade shows events and workshops.

Required Qualifications:

• Bachelors degree in Marketing Business Administration or related field.
• Proven experience in B2B marketing licensing or brand management.
• Demonstrated success in developing and implementing B2B marketing strategies.
• Strong understanding of licensing agreements contract negotiation and intellectual property rights.
• Excellent analytical skills and ability to interpret market data to drive decisions.
• Exceptional communication and negotiation skills for B2B relationship management.
• Proficiency in marketing analytics and CRM tools.
• Ability to manage multiple projects and prioritize tasks effectively.
• Strategic thinker with the ability to lead crossfunctional teams.
• Knowledge of legal and regulatory considerations related to B2B licensing agreements.

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