Marketing Insights and Analysis Manager

Marketing Insights and Analysis Manager
London - Hybrid (3 days in office)
45k plus up to 20% bonus

The primary purpose of the Marketing Insights and Analysis Manager is to provide insight and analysis to advise the marketing and financial planning and inform the segmentation strategy.

You will manage 1 Marketing Campaigns and Insight Analyst and work with their data agency to summarise and inform the business of the database heath. You'll be the key lead in understanding the performance of their customer segments across all platforms, understanding sales, profit and LTV performance, and keeping the business informed.

This role is crucial to help ensure they are making the right macro and micro data-led decisions, by analysing the value of their customer segments and the effectiveness of their campaigns. You will also support the department with the budgeting and forecasting process for Customer Marketing.

Key responsibilities:

• Weekly review of trading performance and the key drivers behind trends.
• Measurement and analysis of the optimisation and testing programmes.
• Provide insight to ensure effective optimisation, testing and data analysis to work with the teams to develop and refine a thorough test and learn strategy.
• Monitoring and reporting on the customer database, customer KPIs and key business implications.
• Responsibility for the delivery of regular and robust performance and campaign analysis.
• Responsibility for marketing performance reporting requirements and answering performance related queries.
• Proactive identification of analytical opportunities to expand the insight and optimise activity.
• Management and development of 1x insight analyst.

Experience required:

• Direct, recent commercial experience in a customer-focused analytical, statistical or quantitative role.
• Experience of marketing segmentation.
• Experience of working with relational databases and data analytics tools.
• Experience with relational database management system - SQL preferred.
• Knowledge of Power BI or similar data visualisation tool.
• Ability to apply aptitude and analytical rigour to perform structured analysis of data - and distil outputs into actionable priorities.
• Team player with excellent people management and inter-personal skills.
• Self-confident with the ability to influence at senior level.
• Commercially minded and driven with strong analytical skills .
• Ability to work to tight deadlines and adapt to change positive, proactive and flexible attitude.