Lifecycle Marketing Intern

About Yami:

Founded in 2013, Yami s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine s fastest growing start-up on the Inc. 500 List. , we re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Job Summary:

This role is responsible for engagement & retention campaigns across multiple channels including email, push notifications, SMS, and in-app messaging. In this role, you will oversee the execution of lifecycle marketing initiatives from conception, deploying, testing, and insights to optimization. If you re passionate about building data-driven & robust marketing programs with a customer-first mindset, we want to hear from you.

Job Responsibilities:

• Execute strategic channel programs including email, push, SMS, in-app marketing, and promotional campaigns that drive revenue growth & engagement for launches, promotions & cross-sells/up-sells
  
• Own performance tracking and reporting for all lifecycle channels
  
• Proactively identify opportunities for improvement & keep track of the customer lifecycle-based behavioral data analysis
  
• Design and conduct A/B & multivariate testing to deliver insights including subject lines, creative content, cadence, segmentation, and timing
  
• Work closely with the ESP provider to provide & clarify requirements for the development team
  
• Manage marketing automation to ensure accuracy & effectiveness
  
• Work with the Development Team on maintenance & ongoing improvement of web analytics as well as tagging methodologies
  

Qualification (Required):

• Bilingual in English & Mandarin
  
• Bachelor s degree in Business, Marketing, Communications, or related field and/or related fields.
  
• 0-1 year experience in developing lifecycle programs (email, push, SMS, in-app, site, etc.) in an enterprise-grade ESP preferred
  
• Knowledge or Experience in segmentation, targeting, automation, and A/B testing
  
• Knowledge in customer conversion, re-engagement & retention strategies
  
• Experience with analytics tools (e.g, Google Analytics, Tableau, GTM)
  
• Execute a vision through consensus building, negotiation, and data-driven persuasion
  
• Strong excel & essential SQL skills with HTML proficiency
  
• A customer-first mindset when approaching projects
  
• Ability to work in a fast-paced, dynamic environment with tight deadlines
  
• A proactive approach to problem-solving & fervent attention to detail
  

Qualification (Preferred):

• Familiarity with Asian brands
  
• Experience in Iterable
  
• E-commerce or online retail experience
  
• Experience in working with development teams, project management, and agile marketing