Legal Content Strategist and Copywriter

Role Summary

Avvoka is seeking a talented and experienced Legal Content Strategist and Copywriter with a background in law or LegalTech to join our dynamic team. The ideal candidate will play a pivotal role in developing and executing our content marketing strategy creating compelling content and establishing Avvoka as a thought leader in the LegalTech industry. You would:

• Develop and implement a comprehensive content marketing strategy showcasing our expertise in LegalTech. This can include but is not limited to; producing highquality and engaging content such as blog posts whitepapers case studies and other collateral that addresses industry challenges.
• Execute a distribution plan to maximise the reach and impact of Avvokas content through various channels including social media email marketing webinars and industry events.
• Establish Avvoka as a thought leader in the LegalTech space by creating insightful content that reflects industry trends regulatory changes and best practices.
• Implement SEO best practices to enhance the visibility of Avvokas content ensuring it reaches and resonates with the target audience.
• Utilise analytics tools to measure content performance gather insights and continuously optimise content strategies for maximum impact.

Job Description

Legal Content Strategy and Development

• Develop and execute a comprehensive LegalTech content marketing strategy
• Create engaging highquality content including articles case studies campaigns etc.
• Tailor content to resonate with target lawyer audiences addressing industry challenges and promoting thought leadership.
• Ensure consistent and aligned brand messaging across all content channels.

SEO and Analytics

• Implement SEO best practices to increase online visibility of marketing content
• Utilise analytics tools to measure content performance gather insights and refine strategies to improve reach and engagement.
• Monitor key performance indicators (KPIs) to assess the effectiveness of content initiatives.

CrossFunctional Collaboration

• Collaborate with crossfunctional teams including product management sales and customer success to enhance content with visual elements.
• Align content strategies with overall marketing and business objectives.
• Coordinate with external stakeholders to amplify content reach.

Content Distribution and Promotion

• Develop and execute a content distribution plan across various channels including social media email marketing and webinars.
• Utilise paid promotion strategies to amplify the reach of key content pieces.
• Engage with the online community industry forums and relevant platforms
• Stay updated on content distribution trends and emerging platforms

Performance Reporting and Optimization

• Track and analyse key metrics related to content performance and audience engagement to derive actionable insights for continuous improvement.
• Deliver regular reports on content marketing initiatives to stakeholders.
• Implement A/B testing and other optimization techniques to enhance the impact of content.

This outlines your key responsibilities but it is not an exhaustive list. Reasonable changes within the scope of your responsibilities may be required as the job develops.

Person Specification

The candidate who would be successful in this role would have the following essential skills:

• 3 years of experience in the Legal or Lawtech industry
• Strong understanding of LegalTech trends legal processes and industry challenges
• Excellent writing and editing skills with the ability to create content tailored for legal professionals
• Creative mindset with a strategic approach to content development
• Proven ability to manage multiple projects and meet deadlines
• A proven track record of being goaloriented with a demonstrated ability to selfmotivate and follow through on projects
• A love of technology and how technology is disrupting incumbent business models
• High attention to detail
• Enthusiasm and a growth mindset
• A highly reliable work ethic: a willingness to contribute when needed even if the task isnt strictly in your job description
• Preferably the right to work in the UK (though were open to top talent from anywhere provided youve got a laptop and internet connection!)

It would be desirable that the candidate have:

• Experience in Content Marketing
• Bachelors degree in Marketing Communications Law or a related field
• Experience with SEO best practices and content distribution channels
• Knowledge of and interest in sales strategies and product positioning