Lead Generation Associate
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4-5years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Job Description
We are seeking a dynamic and resultsoriented Lead Generation Specialist to join our team. The ideal candidate will be responsible for employing effective lead generation techniques strategic planning and targeted outreach to identify and qualify potential leads for our products/services. This role involves utilizing various channels including email outreach LinkedIn outreach outbound calls market research and database management to engage with prospects and navigate them through the sales funnel.
Key Responsibilities:
- Lead Identification and Database Management:
- Utilize lead generation techniques to identify and qualify potential leads.
- Build and maintain a comprehensive database of potential clients ensuring accurate and uptodate records.
- Strategic Planning and Market Trend Analysis:
- Develop and implement strategic plans for lead generation.
- Stay informed about market trends through continuous market research and trend analysis.
- Outbound Campaigns and Prospecting:
- Execute outbound campaigns through email LinkedIn phone calls and other channels to initiate contact with potential leads.
- Craft compelling messages for effective prospecting.
- Targeted Outreach and Lead Nurturing:
- Conduct targeted outreach to potential leads based on market research.
- Nurture relationships with leads through effective communication and feedback incorporation.
- Sales Funnel Management and Sales Forecast:
- Manage leads through the sales funnel ensuring a smooth handover to the sales team.
- Provide input for sales forecast based on lead qualification and prospect interactions.
Requirements
Minimum Qualifications:
5 years of experience working in marketing communications or a related field.
Familiarity with social media marketing tools such as LinkedIn organic outreach programs.
Communicate clearly and effectively in writing and in person.
Strong project management and crossfunctional skills.
Creative thinker and unafraid to try new things.
Agile and can adapt to changing circumstances or requirements.
Can balance working independently with working closely with a global team.
Desire to strive for success in projects small and large.
Experience in software tech and agency environment
Bachelor s degree.
Education and Experience: Bachelor s or master s degree in marketing or a related field 6-7 years of proven working experience in digital marketing, preferably in an agency environment Demonstrable experience leading and managing SEO/SEM, email marketing, social media, Analytics, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics 3 & 4, SEMRush, etc.) Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of Google Tag Manager, Looker Studio, Google Big Query
Employment Type
Full Time
