Head Of Marketing And Demand Generation

Job Title: Head of Marketing and Demand Generation

Company: R3TRACT

Location: Fully Remote in LATAM

About R3TRACT:R3TRACT is a leader in innovative retractable pool cover solutions combining safety efficiency and aesthetics into products that transform outdoor spaces. Made in the USA and catering to a global customer base our mission is to enhance pool safety and convenience through technology and design. We are looking for a dynamic Head of Marketing and Demand Generation to lead our marketing initiatives and drive our growth strategy.

Position Overview:As the Head of Marketing and Demand Generation you will be responsible for leading all marketing efforts to drive brand awareness lead generation and customer acquisition. This role requires a balance of strategic planning and handson execution including managing contractors agencies and projects as well as diving into the work directly when needed. The ideal candidate will be a HubSpot expert with a deep understanding of demand generation tactics and a track record of driving growth.

Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with company goals and market opportunities.
• Demand Generation: Own all aspects of demand generation including digital marketing content strategy SEO PPC cold email marketing email marketing and social media to drive leads and customer acquisition.
• HubSpot Mastery: Utilize HubSpot to its fullest potential managing all marketing automation CRM activities and analytics to optimize marketing efforts.
• Team Management: Manage a team of contractors and agencies ensuring projects are delivered on time within budget and with high quality.
• Brand Management: Elevate the R3TRACT brand ensuring consistent and impactful messaging across all channels.
• Performance Analysis: Monitor analyze and report on marketing campaign performance and adjust strategies as needed to meet objectives.
• Innovation: Stay ahead of marketing trends and technologies incorporating new and creative approaches to demand generation.

Requirements:

• Proven Experience: At least 57 years of marketing experience with a focus on demand generation and digital marketing preferably in a similar industry.
• Expertise in HubSpot: Comprehensive knowledge of HubSpot certified in HubSpot Marketing Hub.
• Strategic Thinker: Ability to develop strategic marketing plans and execute them with a focus on results.
• HandsOn Approach: Willingness to dive into the work directly demonstrating expertise in various marketing tactics and tools.
• Leadership Skills: Experience managing contractors agencies and internal teams with strong project management skills.
• Analytical Abilities: Strong analytical skills with the ability to translate data into actionable insights.
• Communication: Excellent communication and interpersonal skills capable of working collaboratively across teams and with external partners.
• Education: Bachelors degree in Marketing Business or related field; a Masters degree is a plus.

Why Join R3TRACT

• Impactful Work: Play a pivotal role in driving the growth of a company at the forefront of innovation in the pool cover industry.
• Growth Opportunities: Lead and grow with a team of passionate professionals in a company that values creativity and innovation.
• Remote Flexibility: Flexible work environment with remote options available.
• Competitive Compensation: Salary between $3k$4k USD potential bonus based on personal and company performance.

Application Created by LatamCent the only staffing and recruiting agency you need for hiring nearshore talent.

Remote Work :

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