Growth Marketer
Posted on :
13-04-2024
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1 Vacancy
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Job Description
Req ID : 2717394
A growth marketer is responsible for driving customer acquisition engagement and retention for a company or product. Their main goal is to increase revenue and customer base by implementing strategic marketing initiatives that help the company achieve sustainable growth.
The key responsibilities of a growth marketer include:
Conducting market research to understand customer needs preferences and behaviors.
Developing and executing marketing campaigns across various channels such as social media email marketing paid advertising SEO and content marketing
Coown key metrics across the customer journey i.e. user onboarding user activation user engagement/ retention and conversion.
Analyzing and interpreting data to identify trends insights and opportunities for optimization and growth
Setting and tracking KPIs and metrics to measure campaign effectiveness and ROI
Collaborating with crossfunctional teams such as product sales and design to ensure alignment and synergy across all marketing efforts
Experimenting with new ideas techniques and technologies to continuously improve and innovate marketing strategies
Staying uptodate with industry trends and best practices to remain competitive and relevant in the marketplace
The ideal candidate for a growth marketer role should have a solid understanding of digital marketing data analysis and customer psychology. They should be creative analytical and resultsdriven with excellent communication and collaboration skills.
Specific criteria required:
The ideal candidate should come with 3 years of experience in Growth Marketing and Product Marketing. It would be added advantage if they have worked with a B2C product startup that has seen scale. Should have demonstrated success in driving and completing multiple projects simultaneously and setting priorities in a fastpaced dynamic environment. Should have a solid understanding of digital marketing data analysis and customer psychology. They should be creative analytical and resultsdriven with excellent communication and collaboration skills.
EduFund is an earlystage platform that helps Indian parents plan for their childs higher education in advance. Our product allows families to invest in education take education loans and receive competitive scholarships! We were founded in 2020 by Eela Dubey (NYU 13 ) and Arindam Sengupta (Princeton 12 ).
EduFund team is filled with chai lovers problem solvers ridiculous jokes and an immeasurable passion for our work. Our founding team has had the privilege of working at companies like Reliance Goldman Sachs CRISIL GradRight LeverageEdu HDFC and many others.
We have raised over $5M in funding from notable investors such as MassMutual Ventures Kunal Shah and DSP Investment Managers.
We are headquartered in Ahmedabad with teams in Mumbai and Pune.
- Website
semrush,growth marketing,performance marketing,strategic brand positioning,b2c marketing
Employment Type
Full Time
Key Skills
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