General Trade Sales Manager

Job Summary:
The overall responsibility of the OffTrade Manager for General Trade is to support achievement of sales objectives by ensuring optimal supply and activation of brands across all distributors wholesalers and customers serving both nonmodern trade offpremise and onpremise customers across all territories. He/She will lead in the channels strategic development plan to ensure the right route to market address distribution opportunities which will enable business growth. He/She will work closely with the OnTrade Channel Manager and other relevant functions in the organization to achieve company targets for the channel.

Key Responsibilities and JobRelated Characteristics:
To ensure that the distribution target for the general trade channel set by the Management for each key and seeding brands are constantly monitored and achieved.
Responsible in achieving groups annual sales targets retail pricing objectives product listing positioning and merchandising objectives are met.
Lead and set individual targets for the offtrade sales executives and to ensure and support the team in the achievement of these
Establish a strong working relationship across all regional distributors and wholesalers and creates a development plan for the top customers to drive growth for the channel
Build and cultivate good relationships with General Trade customers in order to improve brands/sku listing target product positioning pricing objectives and trade promotions
Work closely with Trade Marketing in implementing promotional activities and provide feedback on promotion effectiveness and make recommendations where necessary.
Closely coordinates with supply chain team in preparing for the consolidated monthly/annual forecasts of orders of the distributors and wholesalers and ensure that adequate stocks to sell.
Evaluate types quantity and arrange delivery of POS materials required at each account in coordination with Marketing and Trade Marketing.
Responsible for proposing selling prices and profitability of new Company SKUs to be carried and/or launched in the domestic channel.
To immediately alert the Management of any changes in the market with particular attention on GMA stocks.
Submits the following weekly/monthly sales reports to Head of Sales weekly/monthly sales performance versus target retail/wholesale price surveys and relevant competitive update reports.
Collects data and provide constructive feedback on category trends in his/her channel and effectiveness of promotions implemented.
Supervises group sales administrative roles; prepare sales order credit application form and followup on order/shipment delivering.

Oversees timeliness of off premise executives collection of account receivables with all direct outlets.
Strict compliance and implementation of the Companys SNR (sustainably & responsibly) program.

Job Requirements:
Degree holder
Minimum 710 years relevant experience in modern trade or general trade management
Experience in liquor luxury or FMCG industry is a plus
Excellent command of spoken and written English (able to speak in Mandarin/Fookien is an advantage)
Good command of MS Office

Personal and behavioral skills:
Strong commercial and financial acumen
Excellent critical thinking and analytical skills
Organized with strong result orientation
Entrepreneurial mindset resourceful and proactive
Energetic and outgoing personality
Excellent interpersonal and communication skills
Team player with adaptive mindset
Excellent record in leading high performing team/s
Positive attitude

Functional Competencies:
Market & Competitive Awareness
Company & Product Knowledge
Strategic Business Planning
Selling and Negotiation Skills
Supply and Demand Management
Merchandising

Knowledge & Skills:
Financial Knowledge & Analysis
Management Information Skills
Forecasting Knowledge
Knowledge of Legal Taxation Regulation & Compliance Issue
Presentation skills
Revenue growth management