Field Partner Marketing Manager NAM

Field & Partner Marketing Manager NAM

• Reporting to Marketing director responsible for leading partner/field marketing and virtual events for North America.
• Roles and Responsibilities:

• • Lead partner/field marketing initiatives and virtual events working closely with sales and channels to build programs in line with GTM strategy to support demand generation goals.

• • Drive crosscollaboration with creative digital product marketing BDRs and sales teams to deliver successful marketing events and campaigns ensuring seamless execution of events

• • Analyze and track overall performance of field marketing activity (events webinars etc.) to monitor ROI and impact to revenue pipeline.

• • Coordinate field marketing activity with partners including strategic planning and execution

• • Build multichannel campaigns integrating social digital advertising email and other communications channels to maximize impact of field marketing activity

• • Drive customer advocacy program working closely with sales customer success and product marketing helping to build case studies testimonial videos etc.

Qualifications:

• Bachelor’s degree in marketing PR Communications or related field.
• Minimum of 5 years of experience in partner and field marketing event management.
• Familiarity with Customer advocacy programs is a plus.
• Strong project management skills including the ability to coordinate multiple workstreams and stakeholders.
• Excellent communication and collaboration skills with the ability to work crossfunctionally and influence outcomes.
• Proven track record of successful marketing initiatives with measurable results.