Email Marketing Manager

At BeInCrypto we produce trusted information that educates, engages, and inspires. It may sound complicated, but all in all, we are developing products that allow everyone to participate in an open economy and find their way in the Web3 space.

Like our products and solutions our teams are agile, dynamic, and innovative. We work hard, and we have a lot of fun while keeping up the quality and accuracy for which we re known. It s what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces.

We are looking for an ambitious Email Marketing Manager with hands-on experience in email campaign production and management to join our team.

Tasks

What you ll do:

• Define and drive email marketing strategy for B2B and B2C audiences.
• Manage daily operations of the email marketing channel marketing calendar, strategy and content, build and deploy email campaigns, as well as the A/B testing, measurement, and reporting.
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement.
• Collaborate with the Creative team to ensure brand guidelines are followed in emails.
• Report and provide recommendations on the email program performance monthly.
• Use data to continuously test, measure, and optimize the email marketing program.
• Partner and collaborate cross-functionally with SEO, social media, content, and creative team.

Requirements

It s a perfect match if you have:

• 1-3 years experience in email marketing production and end-to-end campaign management.
• Strong analytical and strategic copywriting skills.
• Understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
• Hands-on experience with email platforms such as MailChimp, Hubspot or similar.
• Expertise in the email best practices, including segmentation, deliverability, copy, and design approaches.

Nice to have:

• Working knowledge of HTML/CSS for email coding.

Benefits

What we can offer:

• A true startup experience no rules, no bureaucracy, and the opportunity to have a meaningful impact on a growing business.
• A culture of autonomy and accountability.
• A people-focused organization dedicated to making sure you re maxing out on learning, growth, and impact, and getting recognized for the great work you do along the way.
• Constant growth opportunities.
• The chance to join a stellar team of talents and learn from them.
• We have team members in 60 countries all over the world! Wherever you go, you can meet someone from the BeInCrypto family.

About your BeInCrypto team:

• The Marketing team consists of 9 talented professionals plus all the employees in our local regions.
• Our social media channels look fancy thanks to our amazing Marketing team. We work with global community management and we explore our audience continuously.
• Working with this team you will be able to build audits, strategies, create content, and set up the broadcast campaigns and email automations.
• This is a cross-functional role that will be closely working with creative, content, web and other departments in the company.

Hiring flow:

If you feel that the Email Marketing Manager at BeInCrypto is your dream job, send us your CV with a cover letter. The next steps are:

• An interview with our recruiter: we will learn more about each other.
• Completing the test task: will help both of us find out if it s indeed a perfect match.
• An interview with our hiring advisor: you will get to know people to work with and will dive into all the job details.
• An interview with our hiring manager: this will be your last interview with our CMO.

Looking forward to welcoming you into the team!

Job Category: Marketing

Job Type: Full Time