Director of Marketing

• Reporting to COO who has scaled previous companies to $1B
  
• Responsible for exploring and testing new growth strategies
  
• Overseeing all marketing functions including; demand generation growth marketing marketing operations brand communications etc.
  
• Creating and implementing a marketing strategy that will exceed growth targets and customer base
  
• Presenting marketing plans/proposals and designing marketing KPIs to drive efficiency and goals
  
• Working collaboratively with other departments to plan and execute the vision
  
• Responsible for leading the growth strategy through digital campaigns
  
• Developing clear positioning and messaging for the brand to catch the attention of the audience leveraging PR and social media
  
• Coaching and mentoring the Marketing Team to achieve top performance developing individual skills
  
• Building the foundation for meaningful demand and brand awareness
  
• Analyzing market trends the competitive landscape customer requirements buyer behavior etc.
  
• Overseeing all marketing channels including paid media SEO partnerships and organic site optimization
  

Requirements

• 5 years of marketing leadership experience
  
• Experience leading the marketing department at a highgrowth startup preferably in a doublesided marketplace and B2C
  
• Experience managing highperforming marketing teams
  
• Diverse marketing experience leading multiple functions of marketing including demand generation content marketing performance marketing etc.
  
• Able to work crossfunctionally with different departments and valuing a collaborative environment
  
• Track record of results experience owning a budget and a strong understanding of GTM business
  
• Excellent communication skills with the ability to convey complex ideas effectively and clearly
  
• Bigpicture thinker with a growth revenue and demand generation mindset
  
• Experience doubling revenue through marketing strategies
  
• Must be located in Toronto/GTA
  
• This is a hybrid role which will require you to be in the office 12 days/week
  

Benefits

• Getting to be the first Director of Marketing and working directly with the Founders and the COO (literally an awardwinning leader)
  
• Building the marketing strategy from the ground up
  
• Working for a missiondriven company that is shaping the future of endoflife care
  
• A competitive salary and extended health benefits
  
• Four weeks paid vacation
  
• Equity in the business an early stage scale up!