Digital Marketing Specialist

Potentiam is a fast growing Off-shoring business based in the UK (London) with operating locations currently in 3 countries Romania, South Africa & India serving a client base, in the UK and Europe, of small and medium sized business employing between 40 and 400 staff.

We are recruiting for aSenior Digital Marketing Specialistfor our Cape Town team

We mainly deal with CEO s and our core proposition is offshore solutions that support the acceleration of company growth through:

1) Reduction of overheads

2) Increase efficiency and productivity by 30%

3) Generation of between 2m & 8m of growth capital (dependent on size)

We develop off-shore strategies to deliver clients scaling objectives through multiple structured online workshops with their executive teams, after which we hire their offshore teams in our locations.

The B2B Digital Marketing Senior is a technically savvy individual that has demonstrated experience with a variety of B2B digital marketing activities and tactics that contribute to revenue growth. This individual is a well-rounded B2B digital marketing generalist that will be primarily responsible for managing B2B marketing efforts that will generate brand awareness and leads through LinkedIn, social media, web, SEO and email marketing. This role will have overall responsibility for content creation, and KPIs reporting. You should have a strong grasp of current marketing tools and strategies and be able to run digital marketing campaigns from concept to execution.

This individual thrives in an independent work setting and has the ability to learn new processes & platforms. This high-impact role will collaborate with clients, sales, operations and partners.

Career development

Head up Potentiam s marketing team with the appointment of 2 marketing operations specialists, 1 digital marketing assistant and content manager as well as coordinating agency support.

Duties & Responsibilities

• Manage the planning and execution of digital marketing campaigns across HubSpot, LinkedIn and website channels
  
• Track, measure, and report marketing metrics for all activities, and assess against goals (ROI or KPI)
  
• Manage marketing automation activities in CRM /HubSpot
  
• Collaboration with sales to generate sales and marketing generated leads
  
• Budget management
  
• Manage/ create visual and written marketing content creation such as blogs, LinkedIn, images, website, landing pages, email marketing etc.
  
• Brainstorm new and creative growth strategies
  
• Internal communication marketing and staff marketing
  
• Effectively project manage assigned marketing campaigns in their entirety - from planning through to tracking
  
• Manage the creation, editing and production of all content which including:
  
• B2B Content marketing (Blogs)
  
• Social Media (all images, videos, captions etc.)
  
• Website (copy, video and visuals).
  
• Email Marketing campaigns
  

Requirements

• Proven track record of driving marketing strategy and exceeding KPIs
  
• Working knowledge on CRM platforms (HubSpot advantageous)
  
• Experience with a variety of B2B marketing activities including B2B social media, B2B email marketing, and content creation
  
• Ability to analyse and segment audience data in CRM in order to develop campaign strategies.
  
• Ability to build & maintain relationships with key stakeholders (Clients, directors, freelancers and agencies)
  
• Track record of successfully collaborating with sales teams to enhance the generation of leads
  
• Ability to track, measure, and optimize marketing strategies to achieve specific KPIs, with excellent communication skills to share benchmarks and insights across the organization
  
• Ability to work independently and take ownership of tasks and processes from start to finish
  
• Critical & creative thinker with strong project management skills
  
• Experience creating audience segments and developing marketing campaigns
  
• Ability to mentor junior marketing staff
  
• Bachelor s in Marketing or other related fields/equivalent relevant experience
  
• 5+ years of B2B digital marketing experience
  
• Native English speaker, strong attention to detail, strong ability to edit language
  

The personal information you provide in connection with the submission of your job application or otherwise as part of a recruitment process is used and stored for use only in the execution of a recruitment process and in connection with a possible recruitment.

Our contact person for questions regarding processing of personal data in connection with HR activities is Chantal Endemann, who can be contacted on email at

[email protected].

The disclosure of your personal information to any third parties is in accordance with written agreements with the parties concerned that comply with the applicable rules, including confidentiality requirements and deletion of information after the recruitment process ends as per our data storage policy.