Digital Marketing Manager - Pallikaranai

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Roles and Responsibilities

1. SEO Optimization:

Conduct thorough keyword research analysis and implementation to enhance website ranking

and visibility on search engines.

Implement onpage and offpage SEO strategies to improve organic search results.

2. Competitor Analysis:

Perform regular competitor analysis to identify strengths weaknesses and opportunities for our

digital marketing strategies.

Utilize insights to refine and enhance our marketing tactics and campaigns.

3. Social Media Advertising:

Develop and execute effective social media advertising campaigns across platforms such as

Facebook Instagram Twitter LinkedIn etc.

Monitor analyze and optimize ad performance based on key metrics and target audience

engagement.

4. Website Optimization for Better Customer Experience:

Collaborate with the web development team to optimize website usability navigation and user

experience.

Implement strategies to enhance website performance conversion rates and customer journey.

5. Keywords Analysis and Management:

Continuously analyse keywords and phrases to drive targeted traffic and improve content

relevance.

Optimize content across digital platforms based on keyword analysis.

6. Social Media Management and Customer Engagement:

Manage social media accounts create engaging content and maintain consistent brand

messaging.

Interact with customers respond to queries and foster positive relationships to enhance brand

loyalty.

7. Reporting and Insights:

Generate regular reports on digital marketing performance including website traffic conversion

rates social media engagement and campaign effectiveness.

Provide actionable insights and recommendations based on data analysis to optimize marketing

strategies.

SEO,Email Marketing,Social Media Advertising,Website Optimization