Digital Marketing Manager

• Develop and Implement Digital Marketing Strategies:
• Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business goals and objectives.
• Utilize market research and data analytics to identify target audiences market trends and competitor strategies.
• Plan and execute digital marketing campaigns across various channels including email social media display advertising and SEO/SEM.
• Content Creation and Management:
• Create engaging and relevant content for digital channels including website blog social media and email campaigns.
• Manage content calendars ensuring timely and consistent delivery of content that resonates with our target audience.
• Monitor content performance and optimize strategies based on data insights and analytics.
• Social Media Management:
• Develop and maintain a strong presence on key social media platforms including LinkedIn Twitter Facebook and Instagram.
• Plan and schedule social media posts monitor engagement and respond to audience inquiries and comments.
• Stay uptodate with social media trends and best practices to enhance brand visibility and engagement.
• Digital Advertising and Paid Campaigns:
• Create and manage digital advertising campaigns across various platforms such as Google Ads Facebook Ads and LinkedIn Ads.
• Monitor campaign performance analyze metrics and optimize campaigns to maximize ROI and achieve campaign objectives.
• Ecommerce Support and Landing Page Optimization:
• Provide strong ecommerce support including the development and optimization of ecommerce platforms to drive sales and conversions.
• Design and create landing pages for marketing campaigns SEO and lead generation purposes.
• Optimize landing pages for SEO ensuring high visibility and ranking in search engine results pages (SERPs).
• Website Optimization and SEO:
• Collaborate with web development and design teams to optimize website content and user experience for SEO.
• Conduct keyword research onpage optimization and technical SEO audits to improve website ranking and visibility in search engines.
• Implement strategies to increase organic traffic improve conversion rates and enhance overall website performance.

• Bachelors degree in Marketing Communications or related field (preferred).
• Proven experience in digital marketing with a focus on B2B technology startups or similar industries.
• Strong understanding of digital marketing channels including social media email marketing SEO/SEM and digital advertising.
• Proficiency in digital marketing tools and platforms such as Google Analytics Google Ads Facebook Business Manager and email marketing automation software.
• Excellent written and verbal communication skills with the ability to create compelling content for digital channels.
• Strong interpersonal skills with the ability to collaborate effectively with crossfunctional teams.
• Analytical mindset with the ability to interpret data and metrics to drive informed marketing decisions.
• Creative thinker with a passion for innovation and staying ahead of digital marketing trends.
• Proven track record of managing successful digital marketing campaigns and achieving measurable results.

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team in a fastpaced startup environment.
• Career growth and development opportunities as we continue to expand and scale our business.

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