Digital Marketing Manager - Asset Management (8454)

For a project at our client's site, an international bank based in Zurich, we are looking for a Digital Marketing Manager - Asset Management.

In this challenging role, you will help empower a team of digital marketing specialists of different expertise to develop our clients' Asset Management toward a digital leader within the industry.

Tasks

• Managing diverse marketing tech stack implementations & integrations to have an optimal digital eco-system in place for personalization, data-driven marketing, and marketing automation
• Improve client experience and online brand presence of the Asset Management's overall digital touchpoints
• Drive all digital marketing activities (web, email, social, SEO, SEA, etc.) for Asset Management to complement business strategy and marketing value propositions
• Global and regional digital analytics to drive data-based marketing decisions and advise markets on how to improve digital activities
• Ensure global compliance for all online marketing activities
• Be on top of digital trends and drive an agenda of change (digital transformation)

Requirements

• Several years of professional experience in digital marketing, ideally within or working at an agency for financial services clients
• Prior experience in a digital transformation project, managing diverse marketing tech stack implementations and integration
• Strong know-how of a digital eco-system for data-driven marketing and marketing automation
• Good insight into digital marketing activities and digital analytics such as web, email, social, SEO, SEA etc.
• Motivated personality with a can-do attitude, excellent stakeholder management skills, and the ability to quickly establish a network
• Fluent in English