CRM Manager

Job Summary:

We are currently seeking a highly versatile and skilled CRM Manager for a fulltime role. The ideal candidate will have experience working with both sports and casino players in the online gambling industry. Your role will involve using your analytical approach to plan execute and report on successful campaigns to the team and the head of the department.

Company Intro:

EveryMatrix is a leading B2B SaaS provider delivering iGaming software content and services. We provide platform casino sports betting payments and affiliate systems to over 300 customers worldwide. The company is profitable has over EUR 100m in annual revenues and 850 employees in offices across 12 countries in Europe Asia and the US. EveryMatrix was founded in 2008 and remains a founderowned private company.

EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification. EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing marketleading gaming solutions.

Zagreb office is part of OddsMatrix which empowers clients to unleash bold ideas and deliver outstanding player experiences. For over a decade we have offered tailored B2B sports betting solutions for every market. Featured services include turnkey betting software (online retail and omnichannel) realtime sports data APIs and data feeds.

The Gaming Managed Services team supports our clients by providing outsourced services across the full scope of online gambling operations. This position will lead the retention marketing for various clients. Devising and executing strategy in collaboration with Affiliate and acquisition marketing teams to provide optimal results for our clients blending creativity and clinical analysis you will play a crucial role in our clients success.

CRM Manager

Responsibilities:

• manage the retention marketing for specific clients

• plan & execute weekly and monthly retention marketing campaigns for a range of player groups

• build and deploy a variety of promotions and bonuses to secure ongoing player engagement

• monitor and report on the effectiveness of retention marketing activities (manage KPIs) both internally and externally

• maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives activities and result

• take ownership of relevant regulatory requirements as they relate to online gambling in necessary jurisdictions

Requirements:

• demonstrable experience in CRM marketing familiarity with retention marketing tools (Optimove Fast Track Emarsys etc.)

• working knowledge of online gambling promotions

• commercial understanding of what success looks like relative to marketing efforts

• ability to coordinate content creation across multiple campaigns

Very nice to have:

• experience in regulated markets

Financial Benefits:

• the salary range is from 3.000 to 4.000 EUR (gross/brutto1)

• travel expenses depending on the place of residence

• monthly meal allowance

• Easter summer and Christmas bonuses

• referral bonuses

• work results bonuses

Work Life Balance:

• 40% work from home over any 3month period

• 23 days off per year an extra 2 days for each year in the company a maximum of 33 days

• sliding work schedule (start anytime from 8 to 10)

• 100% paid 10 sick leave days per year (without a doctors note)

• paid personal days (e.g. childbirth wedding relocation blood donation volunteering)

• 21 weeks of maternity leave and 100% work from home until the childs first birthday for mothers

• 4 weeks of paternity leave and can work from home until the child is 13 weeks old

Benefits and Office perks:

• free parking in a garage

• access to online learning platforms Udemy and OReilly alongside a budget for external training

• inhouse English course and presentation skills training

• extended health plan Wiener

• private health insurance free annual health checkup Aviva clinic

• full covered Multisport card

• massage at work

• coffee juice and fresh fruit

• office events and teambuilding activities in different locations

• kitchen with lounge area