Channel Marketing ManagerEMEA Field Marketing

Your Experience:

• 36 years Industry Experience with minimum 2 years working with Channel organizations & a variety of partner types (Distributors SPs GSIs VARs etc.)
• Proven track record of planning & executing partner demand generation and enablement programs.
• French & English Speaker needed.
• Ability to learn and fully articulate the Client Story GTM strategy and NextWave Partner Program
• Ability to provide consultative input to senior sales leaders & partner executives.
• Ability to confidently present in front of partners senior sales management and sales teams.
• Attention to detail and discipline to follow established policies and processes.
• Good communicator with proven ability to clearly convey complex ideas and data in written presentation and spoken formats to a variety of audiences.
• Solid understanding of business management and operations including finance/revenue/pipeline principles.
• Ability to influence and build trusted relationships with direct and matrixed stakeholders.
• Strong project management skills desired need to be well versed in channel marketing campaign best practices.

Responsibilities:

• Develop refine and orchestrate the plans in region based on the French marketing strategy in alignment to the channel business objectives and GotoMarkets (XGTM) priorities and strategy.
• Formulates and agrees with a select group of focused partners their Marketing plans execution methods and objectives Monitors the executions of the channel marketing plans in accordance to Client guidelines.
• Educate enable and support your channel teams on how to leverage and utilize the marketing campaigns and activities running in the region.
• Educates and enables the partners on accepting and converting leads to opportunities strong comarketing funded (MDF) planning and marketing attribution via the deal registration process.
• Reviews and assesses the results of the executed activities/plans and monitors the channel organizations follow up to measure the ROI.
• Effectively manage comarketing funds with partners and monitor spending as per Client guidelines Comarketing participation is proposal based and approved on the clear business value to both Client and our NextWave Partners as well as the expected results associated with the agreed marketing activity.
• Be our ambassador: driving partner awareness enablement and vendor preference.
• Be an advisor: guiding our partners on how to grow their Client business by leveraging our marketing programs initiatives and advanced analytics.
• Be a friend to partners and sales alike This role goes beyond B2B Marketing; it is about building and maintaining business relationships.