Canada Marketing Lead

Are you passionate about marketing and content creation Are you an ambitious individual looking for growth in a multimillion dollar unicore startup This might be the perfect role for you.

EdTech company Crimson Education was founded in 2013 with the idea that through personalized education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a missiondriven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students.

Our team is looking to bring on someone to support the growth of upcoming marketing
initiatives. This role is responsible for effective local marketing initiatives through researching designing and executing marketing strategy across content creation local partnership outreach public relations and more.

The ideal candidate will be an excellent communicator a highly creative innovator and with a growth mindset. This is a fulltime remote position based in Canada. Due to the bicoastal nature of our team evening work will be required.

You will be responsible for:

• Strategizing managing and supporting the endtoend planning execution and optimization of Canada marketing and advertising campaigns increasing lead volume and conversions
• Driving brand awareness of Crimsons services and products through crosschannel campaigns and initiatives
• Ideating and executing digital marketing strategies to promote local events
• Creating (blogs ebooks articles ad creatives case studies webinar content) opportunities and resources for students.
• Managing Canadas social media strategy and ensuring social channels are updated daily.
• Identifying mutually beneficial marketing opportunities with potential partners
• Monitor leads and conversion from marketing across all channels (Events PR FB Content Emails PR SEO & more) with weekly/monthly progress reports.
• Work closely with the digital marketing team to tailor online content landing pages social posts and ads to promote local events and initiatives.
• Working closely with the Country Manager and Academic Advisor teams building a marketing calendar that results in market growth and an optimal customer experience
• Identifying and forming relevant partnerships

What we are looking for:

• At least four years of experience in marketing ideally but not necessarily in education or a similar field
• A proven track record of revenue acquisition through marketing strategy and execution
• Knowledge of platforms such as Salesforce Marketo Storyblok Google Analytics
• Experience in social media marketing including Facebook IG Twitter TikTok LinkedIn and more
• Knowledge of the college admission industry is desired but not a musthave
• Bachelors degree or higher ideally in the area of marketing or communications
• A good eye for design and strong creative writing skills

Why work for Crimson

• Flexible working environment you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependent) with us!
• Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year.
• $1000 training budget per year we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• Were a global player with 28 markets (and growing) across the globe!

If youre passionate about education and people and looking for a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.