Brand Manager

Overview:

Key Responsibilities:

• Researching and analyzing consumer behavior market trends and competitor activity.
• Establishing budgets performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns events sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Collaborating with different teams such as marketing creative legal etc.
• Overseeing the production of advertisements promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values. Taking brand ownership and devising the brand strategy including the setting of style guides brand guidelines brand vision and value proposition for the short as well as the long term
• Translating brand strategy into the brand plan and gotomarket strategy
• Planning and execution of communications and media actions across offline online and social media
• Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies
• Guiding the Advertising & Promotion budget
• Building relationships with influencers journalists and media outlet
• Overseeing social media accounts and ensure brand consistency

Required Qualifications:

• Masters/Bachelor s degree in Marketing Business Administration or a related field
• Proven experience in brand management or marketing roles
• Demonstrated success in developing and implementing brand strategies
• Strong analytical and problemsolving skills
• Excellent communication and presentation abilities
• Proficiency in market research and data analysis tools

team leadership,brand strategy,presentation,analytics,brand management,consumer behavior,communication,brand equity,brand awareness,data analysis,strategy development,project management,marketing,market research,budgeting