Brand Manager

Our client Louenhide North America is a handbag and accessory wholesale and retail distributor located in beautiful Kelowna BC. As a company experiencing significant growth and launching into new markets they are seeking a highly creative Brand Manager to lead the Marketing and ECommerce components of their business.

As we imagine the possibilities of this role the ideal candidate will work Monday to Friday 8 hours per day (7am to 3pm or 8am to 4pm) with flexibility around the busier times of the year and tradeshows.

Additional responsibilities include:

• Work with and edit content and materials provided by Louenhide International; customize them to be used for diverse marketing platforms that cultivate connections within the target market and assist in the expansion of online wholesale and retail and sales;
  
• Execute digital marketing initiatives across different channels including SEO email social media video and mobile;
  
• Edit and implement communications initiatives; Rollout digital and print materials including:
  

• ads signage special event items for tradeshows
  
• promo giveaway items display materials
  
• press releases articles blogs
  

• Manage business social media accounts and engage on social media platforms executing marketing tactics to drive business;
  
• Act as a voice for the organization and respond to comments questions and reviews on digital channels;
  
• Conduct market research to understand consumer preferences market trends and the competitive landscape when creating brand strategies;
  
• Work with a marketing agency to monitor and analyze key performance indicators (KPIs) to assess the effectiveness of brand strategies and marketing efforts;
  
• Manage budgets for marketing related activities ensuring efficient allocation of resources to achieve desired outcomes;
  
• Identify and pursue opportunities for strategic partnerships and collaborations to enhance the brands visibility and reach;
  
• Explore opportunities for expanding the brand into new markets or segments while maintaining brand integrity;
  
• Stay uptodate with the latest trends and best practices in digital marketing and propose new ideas for continuous improvement;
  
• Additional responsibilities as required.
  

Requirements

• PostSecondary education in Communications Marketing Writing Business or a related field;
  
• 35 years experience in a similar marketing role; experience in digital & content marketing;
  
• Capabilities with Microsoft Applications Mac OS Mailchimp or Klaviyo Photoshop InDesign and Canva are required;
  
• Experience working with websites and integrated inventory and accounting software considered an asset;
  
• Graphic design ability considered an asset
  
• Excellent writing skills;
  
• Effective verbal communication skills;
  
• Superior attention to detail with an eye for formatting;
  
• Previous experience in editing and updating of custom websites;
  
• Ability to take feedback and devise solutions;
  
• Strong organizational skills and attention to accuracy are essential;
  
• Flexible and comfortable juggling multiple responsibilities;
  
• Comfortable with setting priorities;
  
• Excellent interpersonal skills;
  
• High degree of selfmotivation and ability to work independently to meet deadlines.
  
  

The salary range for this position is $55000 to $65000 per annum based on previous experience.

This is a fulltime in office opportunity. As a newly created role we are looking to fill the role as soon as possible; we will be screening candidates as they apply. Please submit your resume as soon as possible. We are looking forward to hearing from you!