Associate Director - B2C Marketing

• Strategy Development: Develop and execute comprehensive B2C marketing strategies to drive customer acquisition retention and brand loyalty. This includes developing targeting messaging segmentation and positioning strategies.
• Campaign Management: Lead the planning execution and optimization of integrated marketing campaigns targeting consumers. This includes digital marketing social media email marketing influencer partnerships and other relevant channels.
• Customer Acquisition: Drive customer acquisition initiatives through targeted marketing campaigns promotions and partnerships. Develop and implement strategies to attract and convert new customers.
• Retention and Loyalty Programs: Develop and execute strategies to enhance customer retention and foster brand loyalty. This includes developing loyalty programs personalized marketing initiatives and customer engagement campaigns.
• Content Creation: Collaborate with the content team to develop compelling B2C marketing collateral including website content blog posts social media content and email campaigns.
• Data Analysis and Optimization: Utilize data analytics and insights to monitor campaign performance optimize marketing initiatives and drive continuous improvement. Analyze key performance metrics and provide actionable insights to stakeholders.
• CrossFunctional Collaboration: Collaborate closely with crossfunctional teams to ensure alignment of marketing initiatives with overall business objectives.
• Team Leadership: Manage and mentor a team of B2C marketing professionals providing guidance feedback and professional development opportunities.

• 6 to 8 years of experience in B2C marketing with a strong track record of success in developing and executing marketing strategies.
• Strong understanding of B2C marketing principles tactics and best practices.
• Experience in mention relevant industries or consumer segments.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proven leadership experience with the ability to motivate and develop a highperforming team.
• Resultsdriven mindset with a focus on driving measurable business impact.

b2c marketing,customer acquisition,leadership