Associate Brand Manager

Join Purely Elizabeth a thriving natural food company in Boulder CO as an Associate Brand Manager. Collaborate with our dynamic marketing team to drive brand growth and achieve financial goals leveraging your analytical prowess and passion for consumer insights in a highenergy environment. Take the next step in your brand marketing career with us and enjoy competitive compensation generous benefits and a vibrant company culture.

Purely Elizabeth

Based in Boulder CO Purely Elizabeth is a highgrowth natural foods company focused on creating products using elevated nutrientrich ingredients. Their awardwinning products include granola oatmeal and cereal. Founded in 2009 by Elizabeth Stein a certified holistic nutrition counselor the company is dedicated to helping consumers thrive on their wellness journey.

What You Will Do

Purely Elizabeth is seeking a highly motivated Associate Brand Manager to join our dynamic marketing team and support key initiatives to build the brand grow market share and achieve financial objectives. This role reports to the Senior Brand Manager.

Responsibilities:

• Analyze syndicated POS and other data to evaluate category dynamics and brand performance insights and recommendations.
• Support Sr. Brand Manager in executing shopper marketing plans from campaign set up coupon development asset development and performance postanalysis.
• Manage marketing budget in close collaboration with Marketing team and Finance including reporting reconciliation and ongoing process improvement.
• Lead biweekly marketing campaign/gotomarket meetings creating agenda updates next steps across marketing department including brand Ecommerce Social/Partnerships/PR Creative. Assist Sr. Brand Manager in Agency meetings.
• Manage and update Marketing Calendar.
• Lead portfolio management projects including but not limited to packaging graphics updates minor renovations new pack sizes.
• Serve as the voice of the brand through data analytics and reporting such as performing consumer/competitive analysis monitoring key performance metrics and managing adhoc requests.
• Assists in the writing and development of product briefs product line one pagers and key brand messages for marketing materials with a lens on consumer brand priorities and business opportunity.
• Collaborate with key crossfunctional partners including Social/Influencer DTC/eCommerce Sales Project Management Supply Chain and Finance to execute a variety of projects.

Who You Are

You'll excel in this role if you're not only skilled at interpreting marketing data to generate actionable insights for campaigns but also possess a deep passion for marketing within the CPG industry. We are seeking a candidate who has a passion for understanding the bigger picture from a consumer company and competition perspective and a desire to help our brand grow and become a category leader within the marketplace.

Qualifications:

• Bachelor’s degree required MBA highly preferred.
• 35 years brand marketing experience required CPG industry highly preferred.
• Strong analytical and reporting skills with proficiency in SPINS/IRI/Nielsen MS Excel and PowerPoint.
• Detail oriented and experienced in followthrough and completion of projects.
• Curious selfmotivated initiativetaker.
• A passion for analysis storytelling with data and arriving at actionable insights.
• Strong quantitative sense data management problemsolving timemanagement and organizational skills.
• Excellent written and verbal communication skills in oneonone and group settings.
• Demonstrated interpersonal savvy. Ability to influence others navigate the organization and build relationships across teams.

Benefits

• $80k $90k base plus bonus.
• Three weeks paid time off.
• One month of holiday time off.
• Health dental and vision insurance plans with significant employer contribution towards employee premium.
• Voluntary additional coverage such as life and AD&D critical illness accident short and longterm disability legal services and more.
• 401k plan with dollarfordollar company match up to 3%.
• Halfday Fridays in Summer and Winter.
• Quarterly team building events.
• Twice annual inperson allteam summit.