Ads Specialist

• Plan execute and optimize digital advertising campaigns across various platforms such as Google Ads Facebook Ads LinkedIn Ads etc.
  
• Conduct keyword research audience targeting and ad copywriting to maximize campaign performance and ROI.
  
• Monitor and analyze campaign metrics and KPIs to identify opportunities for improvement and optimization.
  
• Implement A/B testing methodologies to refine ad creatives landing pages and targeting strategies.
  
• Collaborate with the marketing team to align advertising efforts with overall marketing objectives and strategies.
  
• Stay up to date with industry trends best practices and platform updates to ensure effective campaign management.
  
• Provide regular reports and insights on campaign performance to stakeholders.
  
• Manage advertising budgets effectively to achieve campaign objectives within allocated resources.
  
• Identify and explore new advertising opportunities and platforms to expand reach and engagement.
  
• Work closely with creative teams to develop engaging ad creatives and assets.
  

Requirements

• Proven experience in managing digital advertising campaigns across platforms such as Google Ads Facebook Ads LinkedIn Ads etc.
  
• Strong understanding of digital advertising principles including targeting bidding strategies and ad formats.
  
• Proficiency in using advertising analytics tools and platforms to track and analyze campaigns performance (e.g. Google Analytics Facebook Ads Manager).
  
• Excellent analytical skills with the ability to interpret data draw insights and make datadriven decisions.
  
• Creative mindset with the ability to develop compelling ad creatives and messaging.
  
• Strong communication and collaboration skills to work effectively with crossfunctional teams.
  
• Ability to multitask and manage multiple campaigns simultaneously in a fastpaced environment.
  
• Detailoriented with a focus on accuracy and precision in campaign setup and management.
  
• Bachelor s degree in marketing Advertising Business or related field (preferred).
  
• Relevant certifications in digital advertising platforms (e.g. Google Ads Certification Facebook Blueprint Certification) are a plus.