Associate Manager, Marketing Activation, UK & BeNoNe, Fisher-Price

The Opportunity: 

The purpose of this position is to support local commercial execution for an assigned portfolio ensuring global and regional plans are effectively delivered in market. The role executes events partnerships and retail activation to drive in-market performance while supporting sales priorities and tracking performance within established frameworks.

What Your Impact Will Be: 

Market Execution & Activation:

• Execute key brand events ensuring delivery aligns with brand and commercial objectives.
• Execute PR partnerships and creator-led programs in line with defined plans.
• Support localisation and implementation of global and regional plans across events partnerships and activations.
• Maintain high standards of execution across consumer and retail touchpoints.

Sales & Retail Partnership:

• Support local retail pitches in partnership with Sales and Trade Marketing contributing to executional plans and materials. 
•   Align execution of events partnerships and activations to retailer and channel priorities. 
•  Partner with local Sales teams to support delivery of retailer activation and customer plans.

Performance Tracking & Optimization:

• Track local performance across events PR partnerships creator programs and retail activation.
• Monitor execution against plans and highlight risks and opportunities.
• Apply learnings to support continuous improvement of execution and outcomes.

Planning & Delivery:

• Coordinate with cross-functional teams across Commercial Sales and Trade Marketing to support execution.
• Ensure alignment across teams for delivery of key initiatives.
• Raise local insights and trends related to competitive execution and retail dynamics.

Qualifications :

What Were Looking For: 

• Minimum 5 years of commercial brand trade or sales strategy experience
• Demonstrated ownership of a market segment or major initiative.
• Tertiary qualifications in Commerce Business Marketing or related field
• Business ownership mindset.
• Strong analytical capability and data-driven decision making.
• Ability to operate within defined strategic frameworks.
• Cross-functional collaboration.
• Performance tracking and problem-solving capability.

Additional Information :

What We Offer: 

• Gross annual salary range of GBP 57040 - GBP 67735
• Bonus scheme: Participation in Mattel Incentive Plan (MIP)/Sales Incentive Plan (SIP) with the target of 10% of base salary payout is determined by company and individual performance results
• Paid time off: 25 vacation days (with option to buy up to 5 extra days) 2 volunteer days/year a day off on your birthday!
•  Car allowance
• Cycle to work scheme
• Employee assistance program: Access to (Unum) Modern Health Headspace and Maven
• Contributory pension scheme
• Private health insurance
• Dental insurance & dental service app
• Life & disability insurance
• Employee discount program Be well at Mattel
• Mattel products discounts
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child return to work program path to parenthood and family care leave

Mattels total compensation package is based on objective gender-neutral criteria such as job grade work location relevant skills and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview we will share further details on Mattel UK Limiteds total rewards package. Please note that (some of) the benefits above may change over time due to changes in the company policy or in legislation. We will not ask about your previous salary history.

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!  You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time