Group Product Manager CNS
Job Summary
JOB DESCRIPTION:
JOB DESCRIPTION
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
Achieve top-line market share and bottom-line targets for the brands assigned
Work effectively with creative agencies as partners to develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Analyze market conditions and forecast sales on a regular basis
Monitor ROI on brand strategies
Monitor competitor activities
Conduct research as per the brand need (analyze customer behavior perception-attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for brand portfolio
Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Effectively coordinate with other functional areas within organization e.g. Medical Training Promo team Supply Chain Finance etc.
Lead Divisional initiatives which are of significant impact to the business / organization
Buddy to new brand managers in the team
Mentor/Guide to management trainees in the team
JOB SPECIFICATIONS: Skill Education Experience
Education:
Graduate in Science / Pharmacy
MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
Additional exposure of sales preferred
Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Experience in managing new launches
Skills:
Excellent Communication Skills
Functional & Technical Knowledge on therapy areas owned and other therapies in the division
Demonstrates creativity innovation and drive for results
Ability to influence lead and work with cross functional teams
Analytical skills and Good Financial Acumen
Strategic thinking Problem solving and decision making skills
Planning and organizing skills for short term and long term.
Time management and multi-tasking skills
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 25 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
IC
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more