Digital Marketing Manager

Ardelyx

Job Location:

Waltham, MA - USA

Monthly Salary: $ 129000 - 157000

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

Ardelyx is a commercial-stage biopharmaceutical company focused on redefining treatment approaches for patients with significant unmet medical needs. By combining scientific innovation with a collaborative purpose-driven culture we strive to create meaningful impact for patients.

Team Ardelyx is united by a shared mission and guided by our core values: Passionate Fearless Dedicated and Inclusive.

We foster an inclusive environment where employees are respected supported and empowered to make an impact both within our company and in the lives of patients we serve.

Position Summary:

The Digital Marketing Manager will be responsible for executing and optimizing digital marketing strategies across various channels. This individual will leverage their expertise in media execution omnichannel engagement and data analysis to drive brand growth manage external partnerships and enhance our digital footprint.

Responsibilities:

Lead digital marketing campaigns across platforms including Google Ads Linkedln Facebook and other relevant channels. Ensure alignment with brand goals and compliance with industry regulations
Oversee SEO GEO and SEM initiatives including keyword research content optimization and performance tracking to enhance organic and paid search presence
Coordinate and manage multiple campaigns and projects collaborating with cross-functional teams and external partners
Ensure on-time on-budget delivery of digital marketing assets websites social media posts and CRM emails
Analyze internal and external data to assess campaign effectiveness generate insights and provide actionable recommendations
Define and track key performance indicators (KPls) and adjust strategies as needed to optimize ROI
Partner with external agencies and vendors to drive digital tactics including patient and healthcare professional (HCP) websites digital media social channels and CRM email campaigns
Monitor performance to ensure partners meet objectives and deliver high-quality work
Identify and implement digital enhancements based on data insights and industry best practices
Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals

Qualifications:

Bachelors degree in Marketing Communications or Business with 5 years of experience in digital marketing preferably in the pharmaceutical or healthcare industry or equivalent experience
Proven track record in managing digital campaigns across platforms such as Google Ads Linkedln and Facebook
Proficiency in SEO/SEM principles including keyword research and content optimization
Strong organizational skills with the ability to manage multiple projects simultaneously
Ability to interpret complex data sets and derive actionable insights that align with business objectives
Excellent written and verbal communication skills with a talent for presenting data and insights in a clear compelling manner
Experience with media buying and planning understanding omni-channel ecosystem decipher marketing analytics to help make effective marketing decisions
Ability to work collaboratively and manage multiple projects simultaneously
Ability to travel up to 10-15%

The anticipated annualized base pay range for this full-time position is $129000 - $157000. Ardelyx utilizes industry data to ensure that our compensation is competitive and aligned with our industry peers. Actual base pay will be determined based on a variety of factors including years of relevant experience training qualifications and internal equity. The compensation package may also include an annual bonus target and equity awards subject to eligibility and other requirements.

Ardelyx also offers a robust benefits package to employees including a 401(k) plan with generous employer match 12 weeks of paid parental leave up to 12 weeks of living organ and bone marrow leave equity incentive plans health plans (medical prescription drug dental and vision) life insurance and disability flexible time off annual Winter Holiday shut down and at least 11 paid holidays.

Ardelyx is an equal opportunity employer.

Required Experience:

Manager

DescriptionArdelyx is a commercial-stage biopharmaceutical company focused on redefining treatment approaches for patients with significant unmet medical needs. By combining scientific innovation with a collaborative purpose-driven culture we strive to create meaningful impact for patients.Team Arde...

Description

Position Summary:

Responsibilities:

Lead digital marketing campaigns across platforms including Google Ads Linkedln Facebook and other relevant channels. Ensure alignment with brand goals and compliance with industry regulations
Oversee SEO GEO and SEM initiatives including keyword research content optimization and performance tracking to enhance organic and paid search presence
Coordinate and manage multiple campaigns and projects collaborating with cross-functional teams and external partners
Ensure on-time on-budget delivery of digital marketing assets websites social media posts and CRM emails
Analyze internal and external data to assess campaign effectiveness generate insights and provide actionable recommendations
Define and track key performance indicators (KPls) and adjust strategies as needed to optimize ROI
Partner with external agencies and vendors to drive digital tactics including patient and healthcare professional (HCP) websites digital media social channels and CRM email campaigns
Monitor performance to ensure partners meet objectives and deliver high-quality work
Identify and implement digital enhancements based on data insights and industry best practices
Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals

Qualifications:

Bachelors degree in Marketing Communications or Business with 5 years of experience in digital marketing preferably in the pharmaceutical or healthcare industry or equivalent experience
Proven track record in managing digital campaigns across platforms such as Google Ads Linkedln and Facebook
Proficiency in SEO/SEM principles including keyword research and content optimization
Strong organizational skills with the ability to manage multiple projects simultaneously
Ability to interpret complex data sets and derive actionable insights that align with business objectives
Excellent written and verbal communication skills with a talent for presenting data and insights in a clear compelling manner
Experience with media buying and planning understanding omni-channel ecosystem decipher marketing analytics to help make effective marketing decisions
Ability to work collaboratively and manage multiple projects simultaneously
Ability to travel up to 10-15%