Account Manager, Brand PR (Sports & Entertainment) Award Winning Global TeamAgency

If youre looking to continue your communications career in an award-winning global agency then this might just be the role for you!

Why FleishmanHillard

We have been named PRWeeks Global Agency of the Year and Best Places to Work; a Standout Agency on Advertising Ages A-List; NAFEs Top 50 Companies for Executive Women for six years running; and among our firms award-winning work weve taken home 5 Lions at the Cannes International Festival of Creativity in previous years.

We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EYs National Equality Standard (twice!) all applicants will receive consideration for employment without regard to race religion ethnicity gender identity sexual orientation national origin disability or age. Do let us know if you need any adjustments made during the interview process.

The team

Our Brand Impact team harness the collective power of creative social and strategic marketing to produce electric infectious and award-winning communications. We create provocative inspiring solutions for big brands with stories to tell - which could be anything from traditional media social first content and creators to an installation film event or long-term movement. And while were part of a successful global group we have developed a start-up mentality of bravery and entrepreneurialism rooted in business-changing ideas.

Role overview

This is a role at the cutting edge of sports gaming and youth culture communications. Youll be the pulse of whats trending spotting cultural moments on social channels before they go mainstream and translating them into bold shareable campaigns that capture audiences imagination. Working across PR social and creator partnerships youll craft integrated campaigns that live and breathe across platforms turning fleeting trends into powerful brand moments. This role is perfect for someone with a finger on the pulse of culture who thrives in a fast-paced reactive environment with the opportunity to build strategic relationships with athletes creators and streamers while shaping how leading brands engage with sports fans and online communities. Youll be both the strategist and executor developing culturally-led campaigns from concept through to impact while establishing yourself as the go-to expert on emerging trends in sports gaming and social media culture.

Responsibilities include:

Insights Culture

• Identify and capitalise on emerging trends in sport gaming fan culture and relevant cultural moments and proactively bring reactive content ideas to clients
• Translate trends from platforms such as TikTok Instagram YouTube and Twitch into social content and PR-able stories
• Monitor breaking news trends fan sentiment to identify reactive comms and marketing opportunities
• Contribute to new business pitches with earned media social and culturally relevant ideas

Creative and strategy

• Input into delivery of integrated comms (PR x social x creator) campaigns
• Support on content/story ideation rooted in football sport and online/social media culture ensuring work is timely relevant and shareable
• Develop and deliver creative and culturally-led campaignsthat live across PR and social channels

Execution

• Support with and drive social-first content planning ensuring campaigns are designed to perform natively on each platform
• Support in driving high-impact and alternative media opportunities while ensuring stories are optimised for social amplification
• Manage global media relations press materials and media pitching as required
• Brief talent (athletes creators streamers) ensuring content aligns with both PR and social objectives
• Act as an internal and external voice on trends across sport social media youth culture and gaming

About you

• Passionate for sports particularly football with a varied understanding of fan culture and digital communities
• Proven experience in brand comms with a strongsocial/digital skillset with experience in sports and youth culture and ideally gaming
• Strong knowledge of major social platforms and how content lands across the mix
• Experience working with creators or talent/athletes ideally in sport and/or gaming
• Creative thinker with a social-first mindset and strong cultural awareness
• Experience of in working with / responding to creative briefs
• Curiosity in and zeitgeist of cultural and social trends
• A real collaborator who champions inclusion feedback and professional development
• Right to work in the UK and able to work in our Bankside office at least 3 days per week

If this sounds like you wed love to hear from you!

What we offer:

• A warm andfriendly team with a fantastic portfolio of global and UK clients
• A truly global network the opportunity to be part of multi-market campaigns regularly working with colleagues across the globe.
• A strengths-based L&D framework with an in-house coach and development opportunities for career defining work.
• Weve fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture
• Work-life balance we all work hard but having a life outside work matters to all of us and we support each other to achieve it.
• Culture Club from office manicures nutritionists inhouse massage and acupressure sessions to Yoga on the roof terrace quizzes boot camps exhibits and summer and Christmas get-togethers.
• Opportunities to join our Employee Resource Groups (global and local) the Shadow Board or DE&I Steering committee.

Apologies in advance but due to the volume of applications we receive we are unable to respond to every application individually.

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